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African Market Momentum: insights, obstacles and opportunities

The CMO Council Africa Advisory Board Meeting is set to take place on Wednesday, 28 November 2012, via live tele-presence linking members and experts in Lagos, Nairobi, Johannesburg and Cape Town.
In partnership with video conference providers Polycom, FVC and Kathea, the board meeting will virtually connect board members and subject matter experts across the African region through immersive telepresence facilities in Lagos, Nairobi, Johannesburg and Cape Town.

These facilities are comfortable, high definition meeting rooms designed to make the technology disappear and the meeting experience as natural as possible. Each facility will include dual displays so that participants in all of the four locations will be able to see one other on large screens and have full content sharing capabilities.

Topics to be discussed include:

  • Outlook and opportunity in West, East and Southern African markets
  • Challenges and complexities across sub-Saharan Africa - trusted partnerships, localisation requirements, infrastructure, tariffs, government controls, bureaucracy, corruption, training, cultural diversity, marketing and media effectiveness, customer data, etc.
  • Go-to-market experiences and best practices - market entry strategies, product and pricing requirements, distribution sell-in, branding campaign innovations, brand failures and success stories

Event details

Date: Wednesday, 28 November 2012

Time and Location:


Time: 1PM - 4PM WAT
Venue: Stallion Vision
270A, Ajose Adeogun St
Victoria Island, Lagos, Nigeria

South Africa

Time: 2PM - 5PM SAST
Venue: Kathea House
45 Wessel Rd
Rivonia, 2128
Johannesburg, South Africa

Block F, Ground Floor
The Boulevard Office Park, Searle St
Cape Town 8000, South Africa


Time: 3:00pm - 6:00pm EAT
Venue: FVC
13th Floor, Landmark
Argwings Kodhek Rd (opposite Nairobi Hospital)
Hurlingham, Nairobi, Kenya

Senior marketers wishing to attend the meeting should contact Matt Martini on or Kerryn-Leigh Eksteen on

Read more: Polycom, Kathea