LOS ANGELES, US: NEWSWATCH: Broadcasters around the world have cashed in on the 2010 World Cup and the interest and enthusiasm of fans around the world has ensured ratings that would please even the most pessimistic of broadcasters. But what will happen to those ratings as the big teams tumble out of the competition, asks The Hollywood Reporter.
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The Hollywood Reporter: World Cup: Will big team exits hurt ratings? When it comes to ratings and what a broadcaster can charge for advertising, home team advantage counts. When your team is playing, ratings soar and the broadcaster can charge a preium rate, but when the home team crashes out, it appears that those premium rates do so as well.
