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Education & Training news

Blogging and Writing for SEO: A once-off workshop by Tiffany Markman

15 Jan 2014 09:41
How many times have you been told that marketing yourself requires that you blog? Or, been asked by clients to assist them by blogging for them? Or, wondered what's really meant by SEO? (The simple and understandable stuff, not the scary stuff.)
Blogging and Writing for SEO: A once-off workshop by Tiffany Markman
If it's more than once or twice, you need to attend Tiffany Markman's once-off one-day Cape Town workshop* on 'Blogging & Writing for SEO'. You're crazy not to.

During an interactive, fun and more-than-a-little-bit-mad workshop, you'll cover:
    1. SEO: old rules, new rules and the 5 things you have to know
    2. Writing for digital and online media
    3. The difference between 'normal writing' and blogging
    4. Developing a blogging plan or strategy for yourself
    5. Developing a blogging plan or strategy for a client
    6. Google Hummingbird: what's it all about?
    7. Meta-tags, chunking, navigation, keywords and source code
    8. Teaching clients about SEO, using pretty pictures
Yup, it's a full and busy day. So be prepared to write, edit, listen and learn.

What's the cost? Tiffany Markman usually charges R2797 (ex VAT) per attendee per day, including all materials and catering. But, she's offering:
    • a 20% discount to readers who'll pay only R2297 (ex VAT). You're completely insane if you don't seize this opportunity.

    • a 38% discount to fully paid up LAMP Alliance members (Safreans, PEGgers, SATI members & members of the WGSA) who'll pay R1750 (ex VAT).
Because this workshop is hands-on and each delegate deserves individual attention, attendance is limited to the first 15 people to book and pay. Get on it!
    What else? Delegates get a certificate of completion.

    When? Friday 21 February 2014, 8.30am-4.30pm

    Where? To be confirmed asap. Somewhere central.
Tiffany Markman is a prolific columnist, experienced freelance writer and editor and long-time trainer. She runs workshops for corporate and private groups, many of which cover her areas of special interest: digital, online and social media copywriting. But she doesn't teach in Cape Town often. This is your chance.

, or for more training information.

*Cape Town only; JHB and Durban dates to follow in March and May 2014.
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