CapeTalk radio host Africa Melane served as MC for the recent #BI4Gov Behavioural Insights conference in Cape Town. I don't think Melane realised our quick tea break chat would turn into an entire article, but he inspired me to share my thoughts on how we need to both be the best we can be and give a hand up, not just a hand out.
Ever wondered how nudges turn into true behavioural change that benefits society? With the Western Cape's recent #DayZero success as a prime example, all was revealed at SA's first-ever two-day #BI4Gov Behavioural Insights conference, held at the CTICC over 27 and 28 September 2018...
Here's where he made an impact - instead of either turning down the offer, as it wasn't his field of expertise, or taking it on without doing the required reading, he put in the time to find out what it's all about, upskilled himself and proved himself the ideal master of ceremonies.
He was thoughtful, clearly knew what the experts were talking about, and helped the dialogue progress. I'm not the only one who thought so...
Thank you @JohannvdNest. That is very kind of you to say. I am learning so much, and enjoying every moment of it. I hope you are having a good conference too. https://t.co/hkqzRPZhJp
That's the mark of a good choice of event MC. Sadly, not all do the same legwork as Melane.
When we caught up in the morning tea break of the second day of the conference, I commended him on successfully MCing a subject that's not exactly mainstream.
Melane said it's unfortunately the case that many of our celebrities and media personalities have huge followings on social media, so they're seen as obvious choices for conference MCs and speakers - whether they have the expertise and interest in the topic or not.
Andrews and Melane at the CTICC for the #BI4Gov Business Insights conference.
While this works in creating hype for the event, unfortunately it can also backfire as attendees soon see the MC they know from their TV screen is just reading from a script prepared by the event organisers, not adding their own insights and linking findings to the real world.
It's that inauthenticity that often leads attendees to rate you lower on feedback forms, even if they can't quite put their finger on what was missing from the event.
That's especially true of the jargon-filled marketing and ICT conferences, but the same can be seen in any industry.
This links to influencer marketing, and the rising awareness that just because someone has a huge following doesn’t mean they’re a good fit as a brand ambassador.
Currently, there is a lot of talk about influencers and their effect on the consumer audience and whether or not they are still a relevant option as a marketing tool to market to specific audiences. Is the influencer a dying breed or are brands either overusing or generalising the influencer?
It's easy to see why it happens, though. Jobs are few and far between, especially with the unemployment rate hovering around 25% in South Africa. As a result, many of us snap up the first thing that comes along, even if it doesn’t align with our passions.
That's not even looking at the inequality that still exists in access to basic education and the higher skills needed to enter most industries, as well as micro-privileges, like having books in the home during your childhood - but I've covered that in another article...
The third session of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018 release was presented by Martin Neethling, director of groceries at Pioneer Foods, and was all about the 18- to 24-year-old market, the changing definition of teenagers and the game-changers in this regard...
Some of us learn to love the roles we take and grow into them, while others disconnect and just go through the motions while searching for something better. And increasingly, others are keeping up with their main job and starting their 'side hustle' after hours, to dabble in what they're interested in and see if it'll work as a business of its own while sticking to their '9-to-5' to keep their heads above water.
It's a Catch22 - you either have an idea to start a business, the motivation to do something different, or the skills to multitask, but it's rare for those magical elements to all sing loudly at the same time...
Little wonder, as finding your own personal career path is tough. Very few know what they want to do the moment they enter the working world, and often we take on any opportunity that comes our way, give it our best shot, realise it's not for us and move on. That itself is not a problem. It's how business works.
The problem links to what Melane mentioned, of taking on opportunities that you know from the outset aren’t aligned to what you stand for, especially when someone else could do the job better. Queen bees abound.
The negative impact of code-switching and tokenism, why females speak almost three times as many words a day as men and how to deal with queen bees in the workplace were hot topics at the most recent Future Females Cape Town morning session. Here's what you missed...
But if we're hoping to move up the career ladder, especially with the fast rate of technological change and impact of the fourth industrial revolution, we can’t stand still or become stagnant behind our desks, assuming we've 'made it' once we're in the position we've always dreamed of. We need to constantly upskill ourselves, unlearn old ways and learn how to do our jobs better.
More than this, we also need to mentor, upskill others and share that knowledge. That’s the key to creating a better business future for all.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.