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Results for influencers

Hey you there, influencer...

So you consider yourself an "influencer" in our little online society. Why? Do you have your own blog? Do you have 5,000+ followers on Twitter and over 1,000+ close friends on your Facebook profile?

By Monica Braganca 16 Oct 2013 06:03

Facilitate a movement: the shift from mass marketing

In a world where advertising and marketing trends change constantly, it's easy for the larger more established brands to lag behind. They aren't as agile as smaller and newer brands, and are often stuck in the "this is how we've always done things" frame of mind. [video]

By Mongezi Mtati 20 Mar 2012 11:55

#bankwars: Standard Bank tries to do a Frankies

I was speaking at an event on Thursday afternoon, 23 February 2012, about the changing media landscape and the inability of companies to control the conversation, the need to listen and understand the discussion and what is happening in the community, and rather the need to facilitate the discussion. As I took my seat after handing over to the company spokesman, I checked my Twitter stream, as one does, and saw the start of the Standard Bank/FNB firestorm.

By Walter Pike 24 Feb 2012 10:34

[2012 trends] Reasons not to 'touch that dial'

2012 heralds a brand new chapter for radio advertising and, more and more, savvy advertisers are are acknowledging that successful campaigns demand the time, effort and nurturing of an involved team and more. [multimedia]

By Gilda de Araujo 26 Jan 2012 14:18

[2012 trends] The year of the phoenix

Twenty Twelve, year of the dragon, a leap year and the year the world as we know it is meant to end. I believe it will, not in a dooms-day fill-my-bunker-with-canned-food kind of way but in a thinking, progressive, collaborative and connective way. It's a phoenix year, where great ideas and people will rise from the economic ashes and drive informed action.

By Joanna Oosthuizen 26 Jan 2012 12:37

[2012 trends] Influencers take to the web and run the streets

2011 saw the rise of more social media influencers and thought leaders; more conversations influenced how brands are perceived; and the fad of a Facebook page became more questioned than ever before. Or did that apply only in conferences and meetings I went to?

By Mongezi Mtati 26 Jan 2012 11:38

[2012 trends] Generation Y Not

South Africa's young consumers are more savvy and demanding than ever before. Not surprisingly, marketers have to work harder and smarter to make their brands compelling to kids, teens and young adults. 2012 stands for pace, progress, challenge and increased 'prosumer' power. Here are 10 whats and hows, ending with some of the hottest youth brands to look out for this year.

By Jason Levin & Jessica Oosthuizen 23 Jan 2012 13:32

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