Mobile news

South AfricaYour industry

Focus on digital marketing

Bizcommunity's special Focus On DIGITAL MARKETING is now available in a downloadable PDF.

Digital Marketing PDF >>
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Mobile news

Dark days for BlackBerry as RIM implodes

By: Craig Wilson | 3 Jul 2012 10:31
These are dark days for BlackBerry and Research in Motion (RIM). Though the Canadian company's smartphones continue to sell well in some emerging markets, including SA, consumers at the higher end - they are the more profitable segment for handset manufacturers - are abandoning it for the Apple iPhone and devices running Google's Android operating system.
On Friday, RIM shares plummeted by nearly 20% after it said it had reported a loss of more than half a billion dollars and that it would cut 5 000 jobs. Most seriously, though, it said it had been forced to delay the release of BlackBerry 10 - the software it's pinning its survival on - until 2013.

Speculation is growing of a possible tie-up with Microsoft, which is already in bed with another troubled mobile device manufacturer, Nokia. The Finnish company has thrown its lot in with the US software maker and committed its future smartphone strategy to Windows Phone. There's also a talk of asset-stripping RIM before there's no value left to salvage.

Read the full article on


Founded by Duncan McLeod, TechCentral is the leading quality news and information resource for people involved in South Africa’s fast-growing information and communications technology industry and those interested in the fast-changing world of information technology. It provides quality news, reviews and comment relevant to its quickly expanding audience. Follow TechCentral on Twitter at TechCentral, become a Facebook fan and subscribe to the daily newsletter.
Go to:

About Craig Wilson

Craig Wilson is an ICT journalist and speaker based in Johannesburg. He is deputy editor at TechCentral, the South African source for technology news, reviews and opinion, and regularly provides insight into the technology industry for radio and television. Email him at , follow @craigwilson on Twitter and connect on LinkedIn.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. will disclose authors' IP addresses to authorities if compelled to do so by a court of law.
Walter Pike
5 years ago the iPhone had just been launched to the superior chuckles of the likes of RIM, Microsoft and Nokia. Now just this one device, there is only one with different size memory chips, makes around the same profit as Exxon Mobil and unfortunatley Nokia, Blackberry (RIM) and windows mobile (Nokia at this stage) are toast.

In the 1960's Theodore Levitt wrote a fascinating article called "Marketing Myopia" go read it - it tells you why this all happened.

RIM, Nokia, Palm are all case studies of big organisations who because of their size forget to understand what business they are in, they had Marketing Myopia.
Posted on 3 Jul 2012 13:53