Mobile news

Subscribe to industry newsletters

Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Mobile news

Using mobile keywords in marketing

10 Apr 2014 11:20
Mobile keywords are a powerful and essential tool in building a successful mobile marketing campaign.

(Image: Ildar Sagdejev, via Wikimedia Commons)
Mobile keywords enable two-way messaging, offering an excellent way for you to engage with your current customer base and entice new customers to opt in to your marketing messages. Once a customer opts in to one of your marketing campaigns, they are permanently added to your database for future promotions and advertising. Your aim is to ensure responding to your opt in keyword is quick, easy and error-free, resulting in prospective subscribers. Ensure the keyword is short (one word preferably), simple, punchy and free of special characters to avoid any ambiguity.

Mobile keywords are multi-functional:
• Run competitions to grow database subscribers
• Enable existing customers to respond to alerts
• Ensure compliance by allowing members to opt out eg SMS 'SENDMODE STOP' to 51234 to opt out
• Use unique keywords recognisable to your customers
• Track promotional success by using different keywords

There are numerous effective ways to promote your keywords both on and offline:
• Posters/Billboards
• Website
• Email
• Social Media
• Flyers
• Blogs

Top tips
1. Avoid using the letter 'o' and the digit '0', they are quite difficult to decipher on SMS and are easily confused.
2. Run a competition with a keyword to grow your customer database eg Win a weekend away for 2 with Sunshine Holidays by texting the word 'GETAWAY' followed by your answer to 51234 ....What group of islands does Majorca belong to?

For more information, go to www.sendmode.co.za.
    
 
Kermit
Great article, Channel Mobile also offers great services and I agree on the one word keyword. The success rate of the campaign is much higher.
Posted on 10 Apr 2014 15:26
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

News