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Mobile news

Mxit Brand Index: 31 March 2014

The latest Mxit Brand Index has been released, revealing the Top 40 South African brands on Mxit on 31 March 2014.
PositionBrandLast Month's PositionNo. of subscribers
1SuperSport11 986 890
224.com21 318 032
3Rhythm City31 200 384
4DStv41 018 574
5KFC5778 844
6Samsung6659 733
7Ster Kinekor7626 161
8M-Net8513 495
9Telkom Mobile9509 428
10SPAR10486 955


Click here for the full list of Top 40 Brands on the Mxit Brand Index

Snapshot: Big Brother Mzansi subscriber numbers shoot up 74% running up to the show's finale, while MTN grows its app subscriber base by a massive 52% in March. Big brands flock to Mxit in March.

Mxit Brand Index: 31 March 2014
Running up to the show's finale in April, Big Brother Mzansi showed phenomenal growth in March, with 187,361 new subscribers using the app to vote for their favourite housemate and to catch up on gossip. Jumping from 30th to 14th position on the Brand Index, the spectacular 74% increase is to be expected when branded apps feature in mainstream media - a similar mushrooming of subscriber numbers was seen with 2013's Idols SA app on Mxit.

MTN's assault on the top mobile brand position continues with strong growth in March of 52%, thanks to their Always On advertising campaign. The app attracted 88,713 new subscribers.

KFC's continued campaigns delivered 80,224 new subscribers, while Shoprite's MTN Eezi Coupon campaign brought an 18% increase to the app, with 51,372 new subscribers adding the app during March.

March's Top 40 Brands: The Star Performers
Most new subscribers:Top growth as a %:
Big Brother Mzansi187 361Big Brother Mzansi74%
MTN88 713MTN52%
KFC80 224Shoprite18%
Shoprite51 372KFC11%
PEPcell35 421PEPcell10%
Stimorol20 200Stimorol10%


Big brands flock to Mxit in March

Several major brands launched new apps on Mxit during March. Household names like Gillette, Game, Edgars and Scorpion Legal all published apps, while Golden Cloud's new app is showing some promising results on its splash screen advertising campaign, with results so far being well over the benchmark click-through rate of between 2% and 3%.

Top Brands by category:
Top mobile brand:Telkom Mobile
Top banking brand:FNB
Top financial services brand:1Life
Top sports brand:Nike Football
Top media brand:SuperSport
Top retail brand:SPAR
Top FMCG brand:Coca Cola
Top fast food brand:KFC
    
 
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