Mobile news

Biz Takeouts


Tune into Biz Takeouts Radio Show on 2oceansvibe Radio today at 9am with show host Warren Harding (@bizWazza) as he chats to Michael Carney from Harley Davidson Africa (@HarleyAfrica), Alex Harrington-Griffin (@Alex_H_Griffin) from One Up Agency (@OneUpAgency), Dirk Tolken (@dirktolken) from Semantic Digital (@SemanticaSA) and Kisha van Vuuren (@quichekish) from Tin Can PR (@tincanpr)

Listen to the live stream in:

Subscribe to industry newsletters

Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Mobile news

Influence of WhatsApp on bulk text marketers

28 Mar 2014 08:19
When discussing the impact the WhatsApp purchase by Facebook will have on the bulk text marketers, it is vital to remember that customers do not overly care which technology delivers their messages, as long as they are delivered.
Influence of WhatsApp on bulk text marketers
Cross platform mobile app

The WhatsApp website describes the app as..."a cross-platform mobile messaging app, which allows you to exchange messages without having to pay for SMS. Because WhatsApp Messenger uses the same internet data plan that you use for email and web browsing, there is no cost to message and stay in touch with your friends." WhatsApp is initially free to download and thereafter charges $0.99 fee per annum.

The latter six words in its description are the key...it is all about "staying in touch with your friends." The opportunities available to the business world and marketers are not yet clear, but what is evident is that WhatsApp has clearly committed to "no ads, no games, no gimmicks" since its inception.

Effective marketing

Therefore, the text messaging/SMS messaging channel is set to remain a popular, effective and lucrative way for marketers to connect with and grow their customer base. Marketers are solely interested in a low cost, well-supported, reliable business messaging service, not the technology used to send and receive their messages.

It's worth noting, the magnitude of the WhatsApp acquisition highlights what we already know, that messaging is the most important thing people do on their mobile devices and it will continue to grow, evolve and increase ROI.

For more information, go to www.sendmode.com.
    
 
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

News