RAF begins campaign of road safety for Easter weekend

RAF Chief Marketing Officer, Phumelela Dhlomo, said while fund's mandate is to compensate crash victims, it has identified many areas in road safety that were previously neglected. "To remedy this, we are heightening awareness of government's 365 Days Road Safety Programme. The fund will continue to remind people about its existence with the hope that they will never need us if they all adhere to the rules of the road."

Meet the #FutureYou campaign's key focus is to motivate road users travelling to church retreats, going on vacation or visiting family, to reach their #FutureYou by arriving safely at their destinations. Everyone wants to see tomorrow. Everyone wants to progress to the next stage in his or her life and live his or her dreams to the fullest.

"We want you to live long enough to meet the #FutureYou; stay awake and alive on the road during this Easter period," said Dhlomo.

In the event of an accident, crash victims are encouraged to register their claims directly with the Fund. To learn more about road safety tips follow the campaign on Twitter, Facebook and Instagram using #TakeCharge, #Easter, #FutureYou and #RAFRoadSafety.