One Show Awards
The producers' wrap: Louis Enslin of Produce Sound
Louis Enslin, owner, composer and producer of Produce Sound.
Here, Louis Enslin, owner, composer and producer of Produce Sound, shares his input.
It’s a real honour to be part of projects like these that do well at award ceremonies. We try to get involved as early as possible during the creative process and often bounce a couple of treatment ideas of each other and try some different options, as there’s always more than one way to “get the job done”.
For KFC, Vodacom and Flight Centre, at the core of it all is brilliant writing. From there we explored different executions and completed a couple. Working closely with the creatives, we then chose the treatments that we felt were best for the scripts and crafted those:
I also composed the music for KFC's Shakin Shakin, and Produce Sound did all the final mix. The work went on to claim a bronze pencil in the 'Film: innovation in film/online' category.
Again, it comes down to the writing. Without that, there’s not much – but also staying relevant. SA has had two Cannes Lions Radio Grand Prix in the last three years and I think this year will be a “good one” as well.
Johannesburg-based Produce Sound's owner Louis Enslin shares the good news about the state of SA's audio advertising...
Leigh Andrews 12 Jan 2017
We have been lucky to be part of some amazing work that I’m sure will continue to do well this year! Looking forward to Cannes the most.
As are we! Keep an eye on our Cannes Lions special section for the latest updates and revisit our One Show special section for key interviews, insights and accolades.