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Primedia and Coke proposal

Issued by: Primedia Outdoor | 27 Feb 2014 12:15
Romance is alive and thriving if the enterprising actions of a young man in love, are anything to go by.
André (his real name) contacted Coca-Cola to see if he could utilise the Primedia Outdoor billboard just off the N3 at Rivonia Road, to propose to his girlfriend Nadia.

Nadia drives past this board often and assumed that André had their names posted on it as a sign of his love for her (he is involved with the Coca-Cola Bottling Plants). This sparked the idea proposing marriage utilising the board.

The billboard which usually says "Share a Coke with Nadia and Andre", was replaced with, "Nadal, will you marry me? Ali" - obviously the nicknames that the two love birds have for each other.

Coke received the following message from Nadia, expressing her joy and surprise when she saw the billboard:

"I just want to thank you for what you've done!!! It was the biggest surprise ever and I almost choked on my food...ha ha. I couldn't believe my eyes. Thank you again and I LOVE Coke, always have and always will. Regards, Nadia."

Endorsements like that would bring a smile to any brand manager's face.

A fitting finale to this very public proposal, was the confirmation of Nadia's response - a decal attached to the billboard which read: "She said yes!".

Primedia Outdoor's press office

Primedia Outdoor
Primedia Outdoor is a national outdoor advertising media specialist. Part of the Out-of-Home division of Primedia (Pty) Ltd, Primedia Outdoor focuses primarily on the marketing and selling of outdoor advertising signage.
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Lee Mangaka
`Difference is... this was done by Coke and Primedia
Posted on 18 Jun 2014 16:30
Richard Gee
Not exactly news, as a Spar billboard in Cape Town was used for the same idea last year. Wrap erected in the morning and her answer added after she said yes.
Posted on 27 Feb 2014 15:00