• Submit news
  • Advertise & rates
  • Contact us

Subscribe to industry newsletters

Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Sponsorship news

Rebranding for Zoom Advertising

Zoom turns 15 in February 2013 and, as this is reportedly a very busy period for its clients, the company decided to celebrate its birthday at the end of 2012 with a party on its premises. This was the perfect opportunity to refresh the brand and décor of the agency.
The agency prides itself in its retail expertise and knowledge of both the mass and premium markets, with years of experience on South African brands such as Pep, Ackermans, Dunns, Cashbuild, Shoprite, Sportsmans Warehouse, Outdoor Warehouse, Penny Pinchers, Timber City and The Crazy Store.

More recently it has focused on attracting brand work and packaging for other South African brands such as Sasko Bread and Flour, Outspan, Capespan, Delheim, Backsberg, Motswari, Fancourt Estate, McNabs, Capfin, Flash Mobile, Freddy Hirsch Spices and through OgilvyEarth, (which is powered by Zoom Advertising) clients such as REDISA, VW South Africa and SANBI.

When the agency re-looked its own brand, they realised that the abbreviation of Zoom Advertising is South Africa's most iconic brand itself - the ZA symbol.

The new ZA corporate identity and décor was designed by Zoom employee Ben Johnston, who also designed the October cover of Advantage Magazine.
    
 
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

Related news