Airline body to work with ASA

This was announced by Hancock following a meeting held last week between BARSA executive committee members and ASA representatives.

"To ensure a win-win situation for all, we have approached ASA to facilitate an agreement between all relevant stakeholders and so doing, attain wide-spread industry compliance and self-regulation in line with the advertising standards body's Codes of Practice," says Hancock.

Head of legal and regulatory affairs for ASA, Gail Schimmel, has indicated that she is happy to facilitate a meeting between BARSA and industry players such as the Association of South African Travel Agents (ASATA), as well as any other affected industry bodies.

"We welcome any initiatives by industry to self-regulation and when various industry stakeholders play by the same rules, experience has shown that it is far more likely that a particular industry will have higher levels of compliance," she says.