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Marketing news

New partnership offers more in enterprise marketing

8 Nov 2012 07:56
A new global partnership brings together Sitecore's Microsoft-based enterprise web content management and customer experience management solutions together with Avanade's experience in online design and digital marketing expertise.
Adriaan Mocke
Adriaan Mocke
Sitecore is a web content management and customer experience management software company and Avanade is a global business technology solutions and managed services provider.

Together they will deliver a simple, unified approach to digital marketing and web content management. These services are available via on-premises or on-demand through the Windows Azure cloud platform.

"Organisations tell us they need a simplified way to deliver marketing programmes that generate rapid return on investment without being overwhelmed by managing a fragmented spectrum of technologies," said Adriaan Mocke, Avanade South Africa's service line and capability lead. "Together, the companies are able to deliver to marketers a simple, unified solution that achieves better results across all customer experiences and digital marketing activities quickly."

Scalable and global cloud platform

"By using Windows Azure, they can provide their customers with a scalable and global cloud platform that can help them focus on their business rather than on the technology," said Bill Hamilton, director, Windows Azure product marketing.

Sitecore's award-winning Customer Engagement Platform, combining content with customer intelligence, is designed to reduce complexity for marketers so that they can engage, manage and extend customer relationship for life. The Customer Engagement Platform is built on Sitecore's Web Content Management System (CMS) that was recently recognised as a leader in Gartner's 2012 Magic Quadrant for Web Content Management.

"The powerful combination of data and content all in one platform offers a complete view of a customer that lets marketers sense and adapt to real-time customer behaviour," said Joe Henriques, VP, global strategic partners, Sitecore. "By working closely, we help fill a significant void for companies seeking a cloud-enabled consumer engagement site that offers greater agility and deeper insights with enterprise-class capabilities."
    
 
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