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Master the email and you'll master writing
By following a few simple rules you can dramatically improve your emails. And, with practice, it can set you on the path to being a much better writer.
Use double line spacing
Double line spacing lets your copy breathe.
It says read me.
It's not hard work.
It also helps you clarify your thoughts.
It stops you from writing long rambling sentences and paragraphs.
And makes your email shorter, more concise and more informative.
Write in a headline style
When you write sentences, write them as you would a headline.
Telegraph your message to your reader.
If you have a lot to say in an email, make notes first.
You can make a list of bullet points and then put them all together.
Always edit.
You'll find all great writers were good editors of their own work.
Write in clear, simple English
- Don't write business emails in a stuffy business tone. Write in plain English.
Use short words, short sentences and short paragraphs.
The best way to write, is as you speak.
Read your email out loud.
You'll find if it doesn't sound right, it isn't right.
Speaking with one voice
Imagine if you were in a choir and everyone was singing from a different hymn sheet. That's what most companies are doing when everyone writes in different styles and tones.
Have a consistent style and tone across a company, and you'll have a much stronger voice and a much stronger company.