Marketing an intangible is about marketing a concept that cannot be embraced by the human senses. The nucleus of the Marketing strategy, the Marketing research, is the key to a successful campaign and consequently a successful organisation.
Marketing is a very hot issue when it comes to the public sector, NGO's and Parastatals as their products/services are not on the 'want' list of the public. It is a reality that these organisations need to portray a positive brand image and enhance customer relationships in order for them to become more accepted by the public. These organisations are not driven by profit, but by development.
The conference will focus on issues such as: basic business principles for marketers, low-cost marketing, building strategic alliances and strategic marketing research and building a brand and creating awareness. Any organisation, whether it is making a profit or not, cannot survive if it is not run like a business. Organisations who require donors have to have credibility and sustainability for donors to invest their money safely.
Many NGOs have expressed immense interest in attending, but do not have the means and are asking for your assistance. If you are interested in offering assistance to these NGOs or if you have an NGO that you currently support, please contact Hennie Potgieter on Tel: 27 11 516 1073.
Marcus Evans Conferences
