From creativity, to tech to marketing research, the IMC Conference will deliver it all. Our speakers hail from these three fields to deliver their views on what the future holds. They will condense years' worth of learnings into one mind altering exhibition of ideas.
In creativity we’ll delve into big idea creation, making it scalable and executing it with the right partners. Touching on the do’s and don’ts in effective campaign management and finding the right disciplines.
Technology, which seems to be the most popular topic in this year’s event, will look at AI and disruptive technologies. Our guest speaker, Gerrit Bus, from IBM MEA, will give our attendees a glimpse into the strides they are making in cognitive technologies.
Then finally, we’ll hear from two fascinating case studies on lower and middle income groups and gender neutral marketing, bringing the conversation back to the consumer and how to occupy their attention to bring value to their lives.
To summarise, see all our speakers and their topics here:
Matthew Barclay - Meltwater - Tools of Tomorrow’s Marketer: Automated Anomaly Detection in Big Data
Valter Adão - Deloitte Digital Africa - The Fourth Industrial Revolution
Justin Spratt - Uber - Sub-Saharan Africa - Seeing Around Corners - Tech Trends in Africa
Brett StClair - ABSA - One click to sell anything
Boniswa Pezisa - BBDO South Africa - Big Ideas Will Always Drive Brand Salience at Scale
Gerrit Bus - IBM MEA - Redefining Customer Engagement in the Cognitive Era
Abey Mokgwatsane - Ogilvy South Africa - Becoming Artificially Intelligent
Fran Luckin - Grey South Africa - You Know That Thing You Just Did? Don’t Do It Again.
Gillian Rightford - Adtherapy - The creative tap: Is it open or closed?
Lebo Motshegoa - Foshizi - Money Matters
Jess Jorgensen & Dali Tembo - Instant Grass International - Gender Neutral Marketing
At the end of this exciting day, all our guests are invited to our networking session where they can share ideas with like-minded peers in one of the most creative environments set in Cape Town.
The Integrated Marketing Communication Conference (IMC Conference) is a one day, content packed event with a central theme focused on using different combinations of communication disciplines (i.e. Advertising, Direct Marketing, Public Relations, etc.) in synergy, with the purpose of delivering the right message to the desired audience.
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