Marketing news

The digital edge live 2014


Subscribe to industry newsletters


Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Marketing news

New Drive Dry campaign launches at social drinking hot spots

28 Jul 2014 13:02
The latest Drive Dry campaign, 'Go Places with Drive Dry' launched this past weekend, targeting South Africa's social drinking hot spots over the next month.
New Drive Dry campaign launches at social drinking hot spots
The campaign aims to provoke thought around the issue of drinking and driving and invites South Africans in Cape Town, Durban and Gauteng to experience how one can go places the moment one chooses not to drink and drive.

"It won't happen to me is a common attitude among South Africans, particularly when it comes to drunk driving," says Michael Mabasa, corporate relations director at brandhouse. "But statistically the chance of being arrested, crashing a car, injuring yourself -or worse- killing a friend, is high."

Activation schedule

• Premium Sports Bar, Cape Town, 1 August, 7pm - midnight
• Kefu's Place, Cape Town, 2 August, 7pm - midnight

• Geli's Place, Durban, 8 August, 7pm - midnight
• Nas Vagas, Durban, 9 August, 7pm - midnight
• One and Only Entertainment Centre, 10 August, 7pm - midnight
• Eyandini Lounge, Durban, 17 August, 7pm - midnight

• Da Venue, Gauteng, 23 August, 7pm - midnight
• Vaal Monateng, Gauteng, 25 August, 7pm - midnight
• Bahama Bar, Gauteng, 29 August, time to be confirmed
• The Village, Gauteng, 30 August, time to be confirmed
• Sakhumzi, Gauteng, 31 August, 1-6pm

Declaration station

Each of the venues will have a Drive Dry declaration station where the public are encouraged to declare whether they are drinking or driving. Upon a successful declaration, patrons will be rewarded with personalised business cards that will be made for them on site.

"South African consumers are not put off by the legal ramifications of drinking and driving, but rather by the fear of failing to live up to their family's expectations of their future should they cause something bad to happen while driving drunk," adds Mabasa. "This campaign is all about reinforcing a positive message that going places starts by not drinking and driving.

"Having a party is part of South African life - just let your friends know if you are drinking or driving. That way you can hook up lifts and make our roads safer. Small actions start revolutions, so declare today, it's the first step towards having a responsible community of friends making sure you all look out for each other and stay safe," concludes Mabasa.
    
 
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.
neil van schoor
neil van schoor
Pocket Tissue Ads would be the ideal accompaniment to the campaign. Individuals would take home packs branded with messages that would trigger conversations and keep the campaign top of mind for weeks to come.
Posted on 29 Jul 2014 08:38
neil van schoor
neil van schoor
Pocket Tissue Ads would be the perfect accompaniment to the activation. The audience at these events would be very happy to take away pocket tissues branded with supporting messages, triggering conversation and reminders, long after they have left the venue.
Posted on 29 Jul 2014 08:28
Anonymous
Pocket Tissue Ads would be the perfect accompaniment to the activation. The audience at these events would be very happy to take away pocket tissues branded with supporting messages, triggering conversation and reminders long after they have left the venue.
Posted on 29 Jul 2014 08:25

News