Marketing news

Your industry

Focus on digital marketing


Content marketing download

Bizcommunity's special Focus On CONTENT MARKETING is now available in a downloadable PDF.

Content Marketing PDF >>
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Marketing news

New campaign for Citroën C4 Picasso

18 Jun 2014 13:10
Following on the success of its innovative #stepoutofline campaign for the DS3, Citroën has created #happyspace, as part of its new campaign for Citroën C4 Picasso, launched to the South African media on 5 June 2014.
To bring the message to life, campaign elements include a TV commercial, social media and activations.

Followers can track its daily #happyspace challenges on Instagram at citroën_sa and post their own images that highlight features of the car and how these make them happy. The images that receive the most likes will win weekly prizes. The winning images will also be shared via Twitter, Facebook and Instagram to create an image library.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. will disclose authors' IP addresses to authorities if compelled to do so by a court of law.