Subscribe & Follow
Jobs
- E-commerce Manager Johannesburg
- CRM Specialist Sandton
- Production Administrator Cape Town
- Creative Intern Houghton Estate
- Coordinator - Marketing and Events Johannesburg
- Brand Promoter Paarl
- PPC Specialist / Google Ads Specialist Johannesburg
- Creative Director Cape Town
- Channel Marketing Specialist Pretoria
- Group Digital Marketing Manager Cape Town
Jaguar Land Rover selects MACHINE for BTL and dealer marketing account
MACHINE has been appointed by Jaguar Land Rover South Africa to handle the below the line and dealer marketing account for the brands.
In a hotly contested three-way pitch, MACHINE clinched this important component of the account. "The brand experience for both Land Rover and Jaguar at dealer level is of critical importance. MACHINE's role will be to seamlessly translate the above-the-line communication into an unmatched iconic brand experience at dealership level," said Wimpie Le Roux, MD for MACHINE JHB.
Peter Biven, Marketing and Communications Director, JLR SA & SSA, further emphasised the importance of the dealer marketing account, "At Jaguar Land Rover SA, we are a passionate team with the determination to continually innovate, push the envelope, and increase brand momentum; in an ever-changing consumer landscape. Dealer marketing is a key strategic pillar moving forward and we needed an agency that shared our vision. MACHINE's understanding of our consumers and how we elevate critical touch-points is what ultimately sealed the deal."
"We are ecstatic about the opportunity to partner with such iconic brands. Both Land Rover and Jaguar have a proud heritage and we look forward to making an important contribution to the continued success of the dealerships in South Africa," concluded Le Roux.
- Machine_ named lead creative agency for Unilever’s Handy Andy04 Jun 11:19
- Machine_ secures 15% of shortlists in The Andys Regional Competition30 Jan 10:53
- A week of wins: Machine_ celebrates a triple triumph at the Assegai, Pendoring, and SAPF Awards17 Nov 10:40
- Machine_ celebrates 11 wins and Editor of the Year hat-trick at the 2023 SA Publication Forum Awards09 Nov 11:48
- Machine_ wins gold at 2023 New Gen02 Oct 10:23