Plugging into the eco-friendly, intricate and aesthetically-appealing Big Green Maze, Loudfire orchestrated a state-of-the-art, one-off, custom-designed party for this platinum client and their revered guests.
Loudfire conceptualised and orchestrated the creation of this designer maze with esteemed horticulturist, Keith Kirsten, commissioned to build it and multi-award winning designer Ray Hudson was the master-mind behind the design. Hay bales were injected with grass seeds, creating an organic maze in just three weeks.
Loudfire built an avant-garde restaurant on the outskirts of this pristine, symmetrically sculpted maze, where over 2 500 indigenous trees, shrubs and grasses were utilised to weave cryptic pathways, dead-ends, twists and turns which enthused and perplexed visitors for hours as they interacted with the maze. The bewilderment synonymous with a maze fittingly mirrored the infinitude of a billion. Hence, this interactive marketing exercise was highly successful from a branding perspective - particularly when one considers that any comparable visual advertisements which are uni-linear make use of a non-interactive device, medium or stimulus.
Loudfire plugged into this maze experiential, setting up an entertainment deck overlooking every nook and cranny of the intricate maze-web. There were also thatched huts, providing refuge from the cloudbursts, at which bartenders and waitrons succumbed to guests' every whim. Sipping on Mojitos and Margueritas, visitors sampled delectable canapés, as they networked and socialised and cemented relationships. Patrons were free to meander through the intriguing, convoluted pathways; while being waited on hand and foot as cocktail trays of delicious morsels were served throughout.
The eco-friendliness of the Big Green Maze lent itself favourably to Loudfire's environmentally inclined service offering. Loudfire's ‘mobile restaurant', exhibiting the core characteristics of reusability and recyclability, is tantamount to eco-friendly eventing. “Eco-friendliness,” comments CEO Bruce Van Halderen, “is not simply an add-on but an indispensable factor our planet, and concomitantly, our future, demands and advocates absolutely. Therefore Loudfire is proud to have seamlessly integrated our mobile restaurant, and all associated elements, into this eco-conscious initiative.”
After the inaugural celebratory evening, the maze, rich in biodiversity and natural splendour, was opened to the public for the duration of the week. And in keeping with eBuck's emphasis on the ethical importance of attaining carbon neutral status, as well as the implementation of social responsibility measures, all the vegetation used in the construction of the maze has been donated to low income homeowners in Cosmo City, in Johannesburg's north-west corner.
This activation is evidence of Loudfire's capacity to plug their mobile restaurant into any experiential and articulate with any context. The flexibility of this cutting-edge expression of ‘designer entertaining for your brand' renders Loudfire unique, avant-garde and multi-dimensional in their ability to personify a brand and immerse guests in it interactively and subliminally. Loudfire is analogous to a car: it is the vehicle through which one can experience any extrinsic setting, and be transported, while remaining a ‘car', that is, a mobile restaurant.
