Associated Media Publishing has just announced that the South African edition of O, The Oprah Magazine will publish its final issue in September 2014.
O, The Oprah Magazine South Africa edition launched in 2002.
"This was a difficult decision for us and our partners. For 12 years, the magazine has been providing readers with encouragement and inspiration to live their best lives, and we thank them for their passion and loyalty," said Julia Raphaely, CEO of Associated Media Publishing, which publishes the magazine in partnership with Hearst Magazines International.
Subscribers will have the opportunity to receive any of the company's other women's titles for the duration of their subscriptions, and all O readers can continue to enjoy content on Oprah.com as well as on the Oprah Winfrey Network programming block on the DStv channel, TLC Entertainment.
Associated Media Publishing will work to redeploy the brand's staff to other parts of the company where possible.
[Bizcommunity.com did submit questions relating to the reasons for the closure. We will report further as and when appropriate. - Editor]
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I had the privilege of doing some freelance writing for the O Mag, and it's always sad to see a great mag disappear from the shelves. Thinking of the in-house team as they reconfigure their careers, and wishing them well - perhaps time to consider joining the Freelance Economy?!
While many might feel that there is only one side to this story (which I totally agree with), it should come as no surprise that the publishing world is really struggling – ahem, digital! Add to the fact that Oprah's show ended two years ago (& that OWN is not so readily available on South African TV as her talk show was), I can only venture a guess that it made it difficult to grow their readership. All in all, I think it's a business that ran dry. Sadly it's those who poured their heart and soul into this magazine that is left high and dry, while the high and mighty is most likely still laughing all the way to the bank. Sad, but true.
"Associated Media Publishing will work to redeploy the brand's staff to other parts of the company where possible" JUST LOVE THAT!!!! Been in this industry for over 12 years and been retrenched twice in a span of 12 months
Sorry to hear that...I know only too well where you are coming from. After 25 years my entire career in magazines was made redundant, that was after I had been through two redundancies in two of the leading general and business publishing groups when entire departments were axed. Wishing you all the best!