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| The Loerie Awards 2008 news | Press offices |
CategoriesPartnersSpecial sectionsLifestyleArchives | Final Loeries agency rankingThis year, The Loerie Awards implemented the Creative Circle's Creativity Points ranking to determine the value of the medals handed out. All entrants are awarded points, whether they are Creative Circle members or not. With these rankings, Ogilvy South Africa (Johannesburg) comes out on top of both nights with 3850 points. In second place is King James in Cape Town with 3000 points, followed by Net#work BBDO with 2350 points. Ogilvy Johannesburg's 3850 points comprised 1 Gold, 10 Silvers, 20 Bronze Loeries, four Craft Gold awards and one Craft Certificate. Ogilvy Cape Town was awarded one Gold Loerie, six Silvers, four Bronze Loeries and one Craft Certificate. Adding to the actual awards, the group garnered 5750 Creative Circle points. Apple and its agency Net#work BBDO withdrew three entries from this year's Loerie Awards at the last minute before the festival weekend began, unaware that these three finalists had in fact all won Bronze. This affects the embargoed lists and releases issued to print media before the festival weekend and has reduced Net#work BBDO's total tally of Bronze Loeries to 12 from 15. Net#work's overall position in the Creativity Points table does not change, although its points are down by 150 to 2350. Top 20 ranking
The following companies all co-credited their work with agencies in the above table. Their credits have therefore been added to the respective agency's point tally above.
Creative Circle To view Creative Circle member points, download the certified Creative Circle points list per agency group for The Loerie Awards 2008 as per the ratified Creative Circle points table here. For more:
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