Eurocom Worldwide, the Global PR Network, is expanding its global presence through a new regional network arrangement in sub-Saharan Africa, significantly increasing the network's market presence in the African continent. Eurocom Worldwide already operates successful regional networks in Latin America, Asia, and Europe.
Integrated marketing and communications agency Watt Communications, in South Africa, is now the network's regional lead agency for sub-Saharan Africa. Alongside existing network market coverage in South Africa, Kenya and Angola, Watt Communications recently appointed SY&T Communications as a Eurocom Worldwide member agency, adding market presence in Nigeria and coverage in Ghana. Based in Lagos, Nigeria, SY&T Communications offers public relations services across a diverse range of industries with a special focus on tourism, aviation and the oil and gas sectors.
Samantha Watt, owner and managing director of Watt Communications, said that the appointment of a Nigerian member agency is a critical step in terms of bolstering Eurocom Worldwide in the region, and for the growth of Watt Communications.
"Increasingly, we are seeing demand from our existing client base - and also new clients - to have a functional network across both East and West Africa. We looked long and hard for the right agency on the ground in Nigeria, and SY&T Communications stood out as the ideal representative for both Eurocom Worldwide and Watt Communications."
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