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New Generation Social & Digital Media Awards 2017 winners

The 5th annual New Generation Social & Digital Media Awards was held on Thursday, 28 September at the Monte Casino, drawing a crowd of over 400 people from the agency, corporate and education sectors, all eagerly awaiting the results.
Image supplied.

The award show honours South African creative teams and individuals for their innovative use of social and digital media, and technology which help to promote organisations and brands in ground-breaking ways.

This year’s event was trending at the number 5 spot globally and at number 1 in South Africa on Twitter. The organisers also received a record number of entries from a record number of brands across 41 categories. See list of winners below and click here to view a gallery of images taken at the event.

Corporate Awards


Gold winner – 2017
Most Innovative Use of Social Media
SuperSport – Euro 2016 by Levergy

Silver winner – 2017
Most Innovative Use of Social Media
Mango Airlines – #iFlyMango by Flow Communications

Bronze winner – 2017
Most Innovative Use of Social Media
M-Net – Harry Potter Pop up Channel by Levergy

Gold winner – 2017
Most Innovative Use of Digital Media
Lufthansa – Swiss Guesstinations by Artifact

Silver winner – 2017
Most Innovative Use of Digital Media
Unilever – Blue Band Good Breakfast Challenge by Liquorice

Silver winner – 2017
Most Innovative Use of Digital Media
South African Breweries – Beer Finder by Joe Public

Connect Joe Public tops the tables at New Gen Awards 2017

The New Generation Social & Digital Media Awards ceremony saw Connect Joe Public, Joe Public United's digital agency, walk away with five Golds, four Silvers and one Bronze...

Issued by Joe Public United 3 Oct 2017


Bronze winner – 2017
Most Innovative Use of Digital Media
Procter & Gamble – Ariel-Impossible made possible by Mobitainment & Brainbow Conscious Creatives

Gold winner – 2017
Outstanding Social Customer Care
LG Electronics South Africa – ‘Mobile’ by Clockwork Media

Silver winner – 2017
Outstanding Social Customer Care
Mango Airlines by Flow Communications

Gold winner – 2017
Blogging Excellence
Rhino Africa Blog

Silver winner – 2017
Blogging Excellence
Gauteng Tourism Authority by Flow Communications

Bronze winner – 2017
Blogging Excellence
Bayer Animal Health – The Pawspective by G&G Digital

Gold winner – 2017
Mobile Marketing Excellence
Unilever – Blue Band Good Breakfast Challenge by Liqourice

Silver winner – 2017
Mobile Marketing Excellence
Procter & Gamble – Ariel-Impossible made possible by Mobitainment & Brainbow Conscious Creatives

Bronze winner – 2017
Mobile Marketing Excellence
Lufthansa – Swiss Guesstinations by Artifact

Gold winner – 2017
Best Use of Social Media to Research and Evaluate
African Sports Landscape Audit by Levergy

Silver winner – 2017
Best Use of Social Media to Research and Evaluate
South African Society of Anesthesiologists by Flow Communications

Gold winner – 2017
Best Low Budget Campaign
South African Breweries – SA Brew by Joe Public

Silver winner – 2017
Best Low Budget Campaign
Next Engage – My Chocolate Box

Bronze winner – 2017
Best Low Budget Campaign
Milky Lane #SwirlySmiles by Sauce Advertising

Gold winner – 2017
Most Viral Campaign
DHL Express South Africa ‘Knysna Fires’ by HaveYouHeard

Silver winner – 2017
Most Viral Campaign
Vodacom NXT LVL Soccer by Ogilvy & Mather

Bronze winner – 2017
Most Viral Campaign
Tetra Pak South Africa – Milk for Change by Arc South Africa

Gold winner – 2017
Best Use of Technical Innovation sponsored by Lenovo
Lufthansa – Swiss Guesstinations by Artifact

Silver winner – 2017
Best Use of Technical Innovation sponsored by Lenovo
Rogerwilco – Wolf Content Strategy

Silver winner – 2017
Best Use of Technical Innovation sponsored by Lenovo
SuperSport by Levergy

Bronze winner – 2017
Best Use of Technical Innovation sponsored by Lenovo
Vodacom - Google Shopping Ads by MEC South Africa

Gold winner – 2017
Best Integrated Marketing Campaign
Chicken Licken – Afronaut by Joe Public

Silver winner – 2017
Best Integrated Marketing Campaign
Chicken Licken – Pharaoh by Joe Public

Bronze winner – 2017
Best Integrated Marketing Campaign
New Balance – Feel the Fire by Levergy

Bronze winner – 2017
Best Integrated Marketing Campaign
Vodacom – Play Everyday by Team Red

Gold winner – 2017
Best Online PR Campaign
Ster-Kinekor – GhostBusters Activation by Flow Communications

Silver winner – 2017
Best Online PR Campaign
Janssen Pharmaceutica – My ADHD by G&G Digital

Bronze winner – 2017
Best Online PR Campaign
DNAlysis – MygeneRX by G&G Digital

Gold winner – 2017
Most Innovative App Developed by a Corporate
Next Engage – Cell C GetMore by Stratitude

Double gold winner – 2017
Excellence in Content Marketing
Chicken Licken – Afronaut & Pharaoh Campaigns by Joe Public

Silver winner – 2017
Excellence in Content Marketing
NBC Universal – Universal Channels Characters Uncovered by Clockwork Media

Bronze winner – 2017
Excellence in Content Marketing
Reckitt Benckiser – Dettol Back to School by Arc South Africa

Silver winner – 2017
Best Use of Social Media in a Loyalty Programme/Campaign sponsored by R-Squared Digital
Distell – Amarula Name them Save Them by Liqourice

Bronze winner – 2017
Best Use of Social Media in a Loyalty Programme/Campaign sponsored by R-Squared Digital
Next Engage – Cell C GetMore by Stratitude

Gold winner – 2017
Best Community Engagement Award
Distell – Amarula Name Them Save Them by Liqourice

Silver winner – 2017
Best Community Engagement Award
Unilever – Closeup #MakeYourMove by The Niche Guys

Bronze winner – 2017
Best Community Engagement Award
Cricket SA – Social Media by Ideation Station

Gold winner – 2017
Best Online Competition
Burger King – SWHopper by Jupiter Drawing Room CPT

Silver winner – 2017
Best Online Competition
South African Breweries – Brutal Fruit Bless Yourself by Joe Public

Bronze winner – 2017
Best Online Competition
Unilever #MakeYourMark by the Niche Guys

Gold winner – 2017
Most Innovative Gamification Campaign
AutoTrader – Coty Drag Race by Liqourice

Silver winner – 2017
Most Innovative Gamification Campaign
Lufthansa – Swiss Guesstinations by Artifact

Bronze winner – 2017
Most Innovative Gamification Campaign
Ster-Kinekor – Regression by Clockwork Media

Bronze winner – 2017
Most Innovative Gamification Campaign
Sanlam – Wealthsmiths TM’s Quest by Colourworks

Gold winner – 2017
Best Social Media Reach from an Event
Audi South – Africa Bowling Lab by Levergy

Silver winner – 2017
Best Social Media Reach from an Event
LG Electronics South Africa – V20 by Clockwork Media

Bronze winner – 2017
Best Social Media Reach from an Event
Reckitt Benckiser – Dettol Back to School by Arc South Africa

Gold winner – 2017
Best Revenue-Generating Marketing Campaign/Event
Suzuki South Africa – Digital Growth Campaign by Penquin & Spitfire Inbound

Silver winner – 2017
Best Revenue-Generating Marketing Campaign/Event
City SightSeeing – Cape Point Explorer Launch by Flow Communications

Bronze winner – 2017
Best Revenue-Generating Marketing Campaign/Event
Reckitt Benckiser – Dettol Back to School by Arc South Africa

Gold winner – 2017
Best Corporate Community Engagement Manager Award sponsored by Flow Communications
Annie Kolatsis – Coca-Cola SA by Wunderman

Silver winner – 2017
Best Corporate Community Engagement Manager Award sponsored by Flow Communications
Martha Van Zyl – Nashua by G&G Digital

Online Media and Tools Awards


Gold winner – 2017
Best Corporate Website
Afriski Mountain Resort by Gearbox Creative

Silver winner – 2017
Best Corporate Website
Beyers Chocolates by Stratitude

Bronze winner – 2017
Best Corporate Website
Cape Town Tourism by Fogg Experiential Designs

Bronze winner – 2017
Best Intranet
Vat IT by Flow Communications

Silver winner – 2017
Best Online Newsletter
Beyers Chocolates by Stratitude

Bronze winner – 2017
Best Online Newsletter
Indwe Risk Services by Stratitude

Gold winner – 2017
Best Marketing Automation Campaign
Suzuki South Africa – Digital Growth Campaign by Penquin & Spitfire Inbound

Silver winner – 2017
Best Marketing Automation Campaign
Unilever – Knorr Dinner on Demand by Liquorice

Bronze winner – 2017
Best Marketing Automation Campaign
PNet App Launch by Joe Public

Gold winner – 2017
Best Virtual Reality Marketing Campaign
Lufthansa – Swiss Guesstinations by Artifact

Silver winner – 2017
Best Virtual Reality Marketing Campaign
Rhino Africa – Welcome to our World 360

Bronze winner – 2017
Best Virtual Reality Marketing Campaign
Unilever – Lifebuoy – Global Handwashing Day by The Niche Guys

Special Awards


Gold winner – 2017
The New Generation Social Wiz Award sponsored by Flow Communications
Jessica Friedman - CopperTable

Gold winner – 2017
Digital Brand of the Year Award sponsored by Gather Online
Chicken Licken – Joe Public

Gold winner – 2017
Online Strategy of the Year Award
Nashua – G&G Digital

The Solutions Lab retains Gold for its online strategy at New Gen Awards

The Solutions Lab by Nashua walked away with the Gold for Online Strategy of the Year for the second year running at the prestigious New Generation Social & Digital Media Awards held in Johannesburg on 28 September...

Issued by Brand inc 5 Oct 2017


Gold winner – 2017
Top Graphic Designer Award
Aldo Pulella – Joe Public

Gold winner – 2017
The Legacy Award
Unilever – Domestos - The Niche Guys

Gold winner – 2017
New Generation Overall Social and Digital Corporate Winner Award
Chicken Licken

Gold winner – 2017
New Generation Overall Agency of the Year Award sponsored by R-Squared Digital
Joe Public – Connect Joe Public

Gold winner – 2017
The New Generation Outstanding Student Award sponsored by Flow Communications
Makoma Maponya – Hike for a Girl Child – University of Johannesburg

Agency Awards


Gold winner – 2017
Most Innovative Digital Campaign by a Small Agency
Mobitainment & Brainbow Conscious Creatives – Procter & Gamble Ariel-Impossible made Possible

Silver winner – 2017
Most Innovative Digital Campaign by a Small Agency
Platform 5 Digital – Tiger Brands Beacon let the Hunt Begin

Bronze winner – 2017
Most Innovative Digital Campaign by a Small Agency
TWOAM – Hasbro NerfBlaster Masters

Bronze winner – 2017
Most Innovative Digital Campaign by a Small Agency
Kilmer & Cruise – Hill's Pet Nutrition – Hills Dermo Smash

Gold winner – 2017
Most Innovative Digital Campaign by a Med - Large Agency sponsored by Gather Online
Team Red – Vodacom Play Everyday

Silver winner – 2017
Most Innovative Digital Campaign by a Med - Large Agency sponsored by Gather Online
MediaCom – Procter & Gamble Gillette_MovesLikeNoOther

Bronze winner – 2017
Most Innovative Digital Campaign by a Med - Large Agency sponsored by Gather Online
MediaCom – Times Media Films Fantastic Beasts

MediaCom SA adds four New Generation Awards to its trophy showcase

At the New Generation Awards, held last week at Monte Casino, MediaCom SA's insight-based, creative digital campaigns delivered the tangible results that the judges were looking for...

Issued by MediaCom 4 Oct 2017


Gold winner – 2017
Most Innovative Social Media Campaign by a Small Agency
Arc Interactive – HIVSA Choma – Always on Campaign

Silver winner – 2017
Most Innovative Social Media Campaign by a Small Agency
Edge Digital – JSC ‘Judges Matter’

Bronze winner – 2017
Most innovative Social Media Campaign by a Small Agency
Next Engage – Stratitude – My Chocolate Box

Gold winner – 2017
Most Innovative Social Media Campaign by a Med - Large Agency sponsored by R-Squared Digital
Joe Public – South African Breweries – SAB Beer Finder

Silver winner – 2017
Most Innovative Social Media Campaign by a Med - Large Agency sponsored by R-Squared Digital
Levergy – SuperSport Euro 2016

Bronze winner – 2017
Most Innovative Social Media Campaign by a Med - Large Agency sponsored by R-Squared Digital
MEC South Africa – Vodacom ‘NXT LVL Youth Day’

Bronze winner – 2017
Most Innovative Social Media Campaign by a Med - Large Agency sponsored by R-Squared Digital
Wunderman – Vitamin Water Putting skip into Skip Ads

Gold winner – 2017
Most Viral Campaign by an Agency sponsored by Gather Online
CBR Marketing Solutions – Bidvest McCarthy Driving Happiness

Silver winner – 2017
Most Viral Campaign by an Agency sponsored by Gather Online
MediaCom – Procter & Gamble – Ariel

Bronze winner – 2017
Most Viral Campaign by an Agency sponsored by Gather Online
Techsys Digital – TFG Amped Up

Bronze winner – 2017
Most Viral Campaign by an Agency sponsored by Gather Online
Sauce Advertising – Steers ‘Salt BAE’

Gold winner – 2017
Best App Developed by an Agency sponsored by Gather Online
Arc Interactive – Dis-Chem

Silver winner – 2017
Best App Developed by an Agency sponsored by Gather Online
Flow Communications – Constitution Hill

Bronze winner – 2017
Best App Developed by an Agency sponsored by Gather Online
Flow Communications – National Department of Tourism

Gold winner – 2017
Best Integrated Marketing Campaign by an Agency
MediaCom – Procter & Gamble – Ariel

Silver winner – 2017
Best Integrated Marketing Campaign by an Agency
Joe Public – Chicken Licken – Afronaut

Bronze winner – 2017
Best Integrated Marketing Campaign by an Agency
Mindshare South Africa – Yum KFC_Soundbite

Bronze winner – 2017
Best Integrated Marketing Campaign by an Agency
Promise Group – Renault KWID

Gold winner – 2017
Best Agency Community Engagement Manager Award
Leane Coetzee – Wunderman

Silver winner – 2017
Best Agency Community Engagement Manager Award
Lenin Rajgopaul – Joe Public

Bronze winner – 2017
Best Agency Community Engagement Manager Award
Melanie Feris – Flow Communications
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