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Manufacturing Indaba 2018

MediaCom SA adds four New Generation Awards to its trophy showcase

At the fifth annual New Generation Awards ceremony, which was held last week at Monte Casino, MediaCom South Africa walked away with four of these prestigious awards. According to New Generation, these awards aim to recognise the true winners at the forefront of South Africa's future communications, media, and digital technologies. Consequently, MediaCom SA's insight-based, creative digital campaigns delivered the tangible results that the judges were looking for. With one gold, two silvers, and one bronze award behind their name, MediaCom is continuing to expand its list (and trophy showcase) of leading industry awards.

Creating connections with people is at the core of what MediaCom does. Its “people first” philosophy has pushed the company to go above and beyond the constraints of media buying. By setting itself apart as the Content + Connections agency, the company has steered clear of digital wastage, dead ends and disconnections. Instead, clients have come to expect insights-driven innovation paired with groundbreaking technology that is rooted in delivering ROI.

At the 2017 New Generation Awards, MediaCom was recognised for its ability to deliver world-class solutions that are rooted in South African insights of local landscapes and consumer needs. Despite its vast global network, MediaCom SA, which is a B-BBEE Level 2 agency, sees itself as distinctly South African. This balanced way of thinking has been hugely beneficial for its clients, especially those who have an international footprint but understand the importance of having local insights and brand appeal.

The following awards were handed over to MediaCom SA:

TypeAward CategoryBrand and Campaign
GoldBest Integrated Marketing Campaign by an agencyP&G (Ariel):
Making the impossible,
SilverMost Viral Campaign by an agencyP&G (Ariel):
Making the impossible,
SilverMost Innovative Digital Campaign by a Medium to Large AgencyP&G (Gillette)
BronzeMost Innovative Digital Campaign by a Medium to Large AgencyTimes Media Films
(Fantastic Beasts)

These awards will join MediaCom’s ever-expanding showcase, which include trophies such as the 2016 New Generation Award for Best Communication Engagement (Gold); AMASA Award for Best Experiential Campaign (Gold); Cannes Lions Award for Holding Company of the Year, six years in a row (WPP); and Festival of Media Award for most shortlists.

For more information, contact:

Claudelle Naidoo
Head of Insights and New Business Director
Tel: +27 11 582 6745

MediaCom's press office

MediaCom's new way of thinking has brought about a new way of operating. We're the leading initiators of change when it comes to planning and buying placement across media channels.