“Our data analytics team is held in high regard by industry peers and enterprise clients,” says Jonathan Gluckman, Clicks2Customers CEO. “This achievement bears further testament to the team’s ability to extract significant value for organisations looking to enhance customer insights – connecting the dots between activity and results.”
“Over the last few years, we have noticed an increasing requirement from enterprise clients that their data insights provider be an Analytics 360 Reseller,” says Lloyd Thomas, Clicks2Customers’ head of digital analytics. “More than ever, companies have a reliance on data analysis to provide bankable answers to today’s and tomorrow’s business-critical questions.”
The reseller status is proof of an agency’s ability to help its clients build a complete picture of its operations – specifically relating to customer journey, marketing, content, product performance and more; helping to create an understanding of what is and what is not working in the marketing and overall business function.
To obtain reseller status the applicant agency must already be a Google Analytics Certified Practitioner (GACP). Additional requirements must be met, which include interrogation of team size, abilities, technical knowledge and client performance record – the business plan in support of the Analytics 360 Product suite, the team’s capacity to deliver a 24/7 service and documentation outlining the solutions configuration, implementation and QA process.
Gaining deep, actionable insights related to digital channel attribution and allocation of digital marketing budgets, combining CRM data and connecting online to offline and vice versa, is of immense importance in today’s digital world.
“Analytics 360 lets you analyse data from all touch points in one place, delivering a deeper understanding of your business, customers and future requirements,” concludes Thomas.
For more information, go to www.clicks2customers.com.
