Are there any brand strategists out there? If there are, can you answer me this please: what's with Kaka blowing up a goal in those Sony 3D tv ads being flighted for the 2010 FIFA World Cup... hey? Maybe I'm wrong, I'm probably paranoid (I'm prone to that, I live in South Africa.) To me, that advert promotes terrorism. [video]
Blowing up a goal? Of all the 3D concepts out there, they choose to blow something up? Come off it.
I can't remember if there's a goalie in that ad; but still, even if there's not, what about people who've had loved ones blown up in goals? What about 9/11? What kind of idiot brand blows up a goal at the world cup... hey? What do they think Osama Bin Laden's going to do when he sees that ad (on his brand new Sony 3D TV?) He's going to raise his bushy eyebrow and say, "Ah... there's a good idea. Why didn't I think of that?"
It's those advertising people, man, they're to blame, I'm telling you. I know those people (not the Sony ones, particularly, I know other ones.) But I'm sure they're the same the world over.
If that creepy Coca-Cola Quest ad is any indication, these corporate brands are all out to get us. I'm serious! That little computer boy reminds me of Chucky (especially when he smiles.)
[People, this isn't a race thing, okay? It's not. If some white kid came down from a garbage dump or whatever, grabbed a stick, and ran off with it, wired on Coke, I'd be just as terrified. I sure as hell wouldn't want to meet that kid in an alley. These white kids today, hey...]
Anyway, that's exactly what happens. That little dude gets his fix of Coke and goes running off with a big stick. Here, look for yourself.
You check? He takes a good look at that stick, hey, he wants that stick. What's he going to do with it? I'll tell you what he's going to do. He's going to find other dudes with sticks, and they're going to drink more Coke and run around causing mayhem.
What's in that Coke anyway? Sugar or aspartame, and carbon dioxide - that's bad stuff, man.
I question the wisdom of these brands, I do. I wonder about their intentions, too. Me, I think displaying something on TV promotes it. Showing a goal being blown up and showing some computerised kid running off with a stick in his hand is promoting violence and terrorism.
These brands mustn't be out to get me, hey, not unless they want a fight. I don't want a fight. That's the last thing I want. I only want laughs. I'm serious. But I have a boy of my own to think about, and that supersedes my comfort zone.
Blowing up goals and promoting stick-waving to sell Coca-Cola is a no-no in my book. These corporations have responsibilities, man.
Frank Bone was told his original bio was no good. He thought long and hard about it but couldn't think up a suitable designation. Brand guru... journalist extraordinaire... the best copywriter on the planet... truth distortion artist... maybe downright liar? Ag, it's all 'blah', don't you think? Titles can't be trusted. (Trust him rather.) The editor wanted a pic as well. A real pic. Frank didn't like that. So you have to ask yourself... is that [little boy] him? Go to . Who knows? You may find out. Oh ja, he nearly forgot. He's for hire (as a journalist, not an advertising person; unless the advertising people have really big budgets).
mspr1nt
Brillaint-
That was marvellous. If I had a really big budget I'd totally hire you. But I think I first need a big ass pro-terrorist company to have a big budget. Big ups! Posted on 9 Jul 2010 11:51
Well you do have some good points, but I would dfend Kaka blowing the goal. Wehn you play football in the street or in community park,"we always used to have those guys who could kick it so hard and no keeper would go near the ball" scoring or shooting a strong shot as such we called it blow that Goal up, it was a concept that came from Rambo time, and were rumours that one play actually kicked the Ball so had that the keeper fainted. I believe if all adverts were to be taken seriously and not figuratively, a lot of people would be dead. Similar to that of Coca Cola kid, Coke gave him that super energy ( but there is no justifying why he lives all his team mate and Brazilian players down and running away with the corner post. YOU could be right hey, the energy from coke makes you a bad player, as you just run with sticks.But good points though, (only the coke one ) the Sony is ok) Posted on 9 Jul 2010 15:20
Having a explosive shot of the goal makes it exiting shots but blowing up people and public structures counts as terrorism not action you probably don't like action movies just stuff like driving miss daisy . And on the coke add you got it right that add promotes Satan and drugs and evil and death ...................blaaaaa bla you sound like a 75 year old women that could mone on and on about banal stuff. Both adds are great and you are boring prejudiced dummy that don't know what it takes to make an add stick to driving miss daisy! Posted on 9 Jul 2010 16:47
Jeez Frank, and I s'pose nappy ads showing a kid's buttocks promotes child porn. What an Ol' Mother Hubbard. Where do ya come from, Dude!? Maybe you shouldn't schnarf that coke; try drinking it. Posted on 10 Jul 2010 12:09
Dude, you're paranoid for the sake of having an article bearing your name posted on Bizcom. The points you've raised have no standing. You're a bad as a crazy old tart. Posted on 12 Jul 2010 09:16
Firstly it is rich that you take the "high" road by pulling the journalist card, as if that somehow gives you authority, where do you get off? Do I even need to mention the Ashley Smith/Rasool spectacle. From where I am standing this so-called journo has no business questioning the concept of integrity in the ad industry. I say this taking into account that the majority of the industry has NO sense of the concept to begin with.
Secondly, if this an attempt at humour, I want to invite Mr Bone to a free class on the matter.However Judging by the ignorance you've displayed I assume you are a GPS user and the poor quality of writing makes me seriously doubt you're ability to even type a address correctly... Posted on 13 Jul 2010 11:59
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