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Direct Marketing news

DMA warns against 'hysteria'

1 Aug 2011 12:53
The Direct Marketing Association (DMA) of SA on Monday, 1 August 2011, defended its ability to manage the national opt-out registry the Consumer Protection Act (CPA) requires after coming under extensive fire last week.
CEO Brian Mduli says the organisation has been the "target of malicious attacks on its credibility with outside parties making claims in a bid to compromise the DMA's good standing with the National Consumer Commission (NCC) ahead of a hotly contended tender process".

Continue reading the full story, as well as opinion piece Flawed poll gives DMA reason to blush, on

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Read more: DMA, DMASA, opt-out registry