Advertise your job vacancies

Subscribe & Follow

Everlytic Insights

Top Women 2026 Closes: Systems, not just successes, must be redesigned for women-led growth

South Africans are open to AI but still expect access to a person

Juliet Mogorosi

Why keeping your customers is now the smartest growth strategy

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Jobs

Senior Graphic Designer Sandton
Digital and Print Advertising Sales Executive Cape Town
Social Media and Digital Design Co-ordinator Cape Town
Medium Weight Digital Strategist Cape Town
Digital Insights Analyst Cape Town
Site Development Team Leader Sandton
Creative Director: Digital Production Cape Town
Junior Copywriter Cape Town
Group Head Cape Town
Advertising Sales Executive Durban

More jobs Submit a job Open account

Cell C had no choice but to like Nando's ad

Can you imagine the scene? Nando's marketing team, agency, digital team and PR trying to work out the best time to release the Nando's CEO parody campaign. Phone calls to lawyers working out the possible action should Cell C respond, as could reasonably be expected, with a court interdict.

By Walter Pike

8 Dec 2010

I can almost hear it: "The best time to launch would be mid afternoon Friday - no time for Cell C to react and to get to the courts, so at least we'll have Friday afternoon and the weekend and probably most of Monday. Yeah, if we can make a big enough splash we will be noticed - that's perfect. Friday afternoon it will be."

So off goes the campaign and sure enough Cell C does send a letter to Nando's. But it isn't threatening, it's lighthearted and with it the mobile operator sends a few superfast affordable Whoosh speedsticks.

Nando's is surprised at the reaction. It even said so on 702 later in the week, and I am sure the agency and everyone else breathed a sigh of relief. I am not surprised at all.

Continue reading the full article on www.memeburn.com.

Source: Memeburn

Launched in April 2010 by Matthew Buckland, Memeburn is a news and opinion platform tracking tech culture, innovation and business. It plays particular attention to the web, mobile, social media, online media and social networking fields. Key opinion-leaders contribute to Memeburn, providing their insights on the online industry. Subscribe via email or RSS for regular updates. Follow memeburn on Twitter at @memeburn.

Go to: http://www.memeburn.com

Walter Pike

About Walter Pike

Walter has decades long experience in advertising, PR, digital marketing and social media both as a practitioner and as an academic. As a public speaker; Speaks on the future of advertising in the post - broadcast era. As an activist; works in an intersection of feminism & racism. He has devised an intervention in unpacking whiteness for white people As an educator; upskilling programs in marketing comms, advertising & social in South, West and East Africa. Social crisis management consultant & educator. Ideaorgy founder