Subscribe & Follow
Jobs
- Head of Strategy Centurion
- MW Art Director Cape Town
- MW Art Director Cape Town
- Paid Media Specialist - Lead Generation Johannesburg
- DTP Art Director Cape Town
- Business Development Manager Orange Grove
- Creative Director Cape Town
- Account Manager Johannesburg
- MW Art Director Cape Town
- Senior Design Manager / Design Studio Manager Johannesburg
Netflix's 'Man in a Van' ad is really going to annoy satellite TV companies
Dubbed “Man in a Van” and starring South African comedian Jason Goliath, the 97-second long short pokes fun at satellite options’ often convoluted installation methods.
Okay, mainly Multichoice’s DStv, to be honest.
XD.
Although it was off to a slow start, the ad has now racked up more than 44,000 views on YouTube since it debuted two days ago. On Twitter, it has also accrued a further 3,000 retweets with more than 5,000 likes.
It’s not as viral as the KFC World Cup ad, but it’s pretty notable.
Of course, the company’s Twitter account — now bio’ed “Official Twitter for Man in a Van. Est. 2018.” — wasn’t done poking fun at its Multichoice-owned rival.
Jokes aside, no installation required. pic.twitter.com/HuAPM8Npzs
— Netflix South Africa (@NetflixSA) July 23, 2018
The ad is pretty brave too considering the pressure the company’s facing from Multichoice urging the SA government to regulate the streaming service.