I am not always convinced that a brand which makes arbitrary funny gags as "content" - which is light on, or even missing, a marketing message - is doing the right thing. A brand exists to sell its product or service, not to entertain...
The follow-up is already popping up on social media and being forwarded by email and now King Price have aired it on TV, too, so it’s bound to get a lot of eyeballs. And, I think, also chuckles.
We see a well-dressed Cherman trundling through the countryside to the love of his life, Thandi. She greets him rapturously at the door to the family home and our intrepid suitor beams in a way most of his countrymen would have been doing, had they stayed in the World Cup.
Then, Thandi’s stern-faced father appears at the door. Don’t worry, says the earnest young Teuton, I have come to declare my “luff” for your daughter. I want to marry her and I have brought the lobola. He produces a box containing a kettle, and then, beaming, points out that the father wanted “50 kettles” as lobola for Thandi … and there they all are in the back of the bakkie.
Fifty kettles? That’s probably what the father said, and what the German heard. Cultural misunderstanding… cattle, not kettles, is what the old man wants.
It’s a typical South African, not-listening, talking-past-each-other, moment. But it’s funny and it has a simple innocence about it.
Still, it could offend somebody in this easily-offended world of ours. But the humour and the bravery are what make this advertisement stand out. So another Orchid to King Price.
There is nothing guaranteed to rile an egotistical journalist more than getting his or her name wrong than to waste their time, or clutter up their e-mail and voicemail inboxes, with totally inappropriate press releases.
Public relations rule number one: understand your target market. Do not send someone like me (who writes about media and cars and runs a news operation) material more suitable for an engineering or fashion magazine. Yet, that is what happened recently.
First up was a release from Paddington Station PR agency about “Beetroot Inc” and its “beautiful lifestyle furniture and home décor items”.
With tears in my eyes, people, NO! I am not interested in your scatter cushions. Why are you sending this to me and not to the appropriate person? By addressing me by name, at the correct address, you must surely have my title? That being the case, do you think I am the Interior Decor Correspondent? Remember, you want my publication to give your clients publicity and you expect me to correct your lack of professionalism? I don’t think so.
Onion to Paddington Station.
Next was a release from Gugulethu Ndlovu at nGage, addressed to me personally, not just some arbitrary “editor”.
The complex core geometry at the Katherine Towers project in Sandton saw PERI South Africa deploy its RCS-CL (Rail Climbing System Carriage Light) to reduce crane time and maximise platform sizes for the complex core geometry. Please find attached a press release detailing the complete solution supplied to realise this challenging and intricate structure.
Do I look like I edit Engineering News? Architectural Digest? Big Cranes Weekly? More bad PR. Another Onion. Do some research please, nGage…
And this tailpiece is not really an Onion, just a reflection on perhaps the most bizarre “house advertisement” in the history of newspapers in this country.
This advertisement appeared in Afro Voice newspaper on Friday championing Afrotone Holdings, the vehicle businessman Mzwanele Manyi used to buy the Guptas’ media interests, including the TV channel formerly known as ANN7 and now as Afro Worldview and the newspaper formerly called The New Age.
Brendan Seery has been in the news business for most of his life, covering coups, wars, famines - and some funny stories - across Africa. Brendan Seery's Orchids and Onions column ran each week in the Saturday Star in Johannesburg and the Weekend Argus in Cape Town. Contact him now on
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