Dove's latest advertising campaign calls on SA women to participate
23 Jul 2014 09:36
Dove South Africa is calling on all South African women to be a part of its latest Beauty Bar advertising campaign, which centres on real women's faces and their radiant results, after they have taken the Dove Beauty Bar 7 Day Test.
"There's no shortage of South African women wanting to show off their unique and radiant beauty and now we're providing local women with the chance to do just that," says Dove marketing manager, Kate Swan.
Women need to use the Dove Beauty Bar for seven days and upload a photo of their radiant results to the 'Dove Wants You' App on its Facebook page. This innovative campaign will celebrate the results and create a mosaic of beautiful real women photo entries for the entire world to see.
"We're excited to launch this campaign. By encouraging women to leave their comfort zones and reveal their radiance in public, we are creating a mosaic of positive photo entries that will inspire and motivate other women to try the product for themselves. We're doing our bit to boost women's confidence and create a community of celebration and support."
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