Simon started Mantelli's in 1988. Over the years the business evolved into a manufacturer of premium biscuits supplying major national retailers, private label clients and large corporates in the food service channel. Mantelli's food service customer base includes local and international airlines, hotels and hospitals with exports to Spain, Germany, Finland and Russia.
Simon says, "Advertising and marketing (in whatever form it takes) is vital to the lifeblood of any business and radio has been the most affordable and effective way for Mantelli's to reach its target audience. The Mantelli's radio ads on Cape Talk 567 and Radio 702 can be controversial, but the fact of the matter is that these ads have created tremendous public awareness for what is essentially a small business on the generally boring South African airwaves."
Wherever there is a reasonable level of controlled chaos, there is opportunity and for this reason Simon is a steadfast believer that in a country like South Africa, "opportunity is everywhere!"
The program for the next talk is as follows:
5.30pm: Guests arrive
5.45pm: Ross Chowles: The Ad World: then and now
6.15pm: Simon Mantell: Opportunity is everywhere
6.45pm: Alistair King: Spectacular Overkill
7.15pm: FINISH
Tickets for the Bright Talks event on the 6th March are available for sale through the website www.brightday.co.za. Tickets cost R250 per attendee for the talk. The talk will be held at Bright Creative Space at 354 Albert Road, Woodstock (across the road from The Old Biscuit Mill). Drinks will be available for purchase.
Further information on Bright Talks can be found on the website, or by emailing az.oc.sklatthgirb@ennaoj.
Be there. Be stimulated.
