Apex 2014 jury selected

Judges will be scrutinising the case studies of each submission for campaigns that broke through the clutter, had extensive reach and communicated via relevant mediums to reach and resonate with desired target audience. The rigorous adjudication process spans three rounds when submissions will be judged against specific criteria including rigour, degree of difficulty, clarity of evidence, compelling case and insight.

What the judges are looking for

Vice-chairman of the jury and CEO of TBWA\Hunt\Lascaris, Ivan Moroke says, "The awards celebrate the power of the profession to deliver business results. We are looking for the relationship between creativity and effectiveness; the two are not mutually exclusive but two sides of the same coin. We want admissions that demonstrate loyalty to brand value and effectively taken across consumer groups. We are looking for campaigns that exceeded objectives and went beyond them."

"We want to see how agencies effectively contributed to their clients businesses and to the success of a brand. We want admissions that are a clear demonstration of the vital role that effective advertising and marketing communications play in business sector," adds Richard Stewart, MD of Millward Brown.

Key partners SABC and sponsors Ads 24 and its brands City Press and Rapport, DSTV Media Sales, Millward Brown and the Sandton Convention Centre sponsor the 2014 APEX awards.