The jury panel for the Apex Awards has been selected for the 2014 awards. It is made up of experts from various disciplines within the business of advertising and communications including research, strategy, media, creative direction, marketing and digital.
Judges will be scrutinising the case studies of each submission for campaigns that broke through the clutter, had extensive reach and communicated via relevant mediums to reach and resonate with desired target audience. The rigorous adjudication process spans three rounds when submissions will be judged against specific criteria including rigour, degree of difficulty, clarity of evidence, compelling case and insight.
What the judges are looking for
Vice-chairman of the jury and CEO of TBWA\Hunt\Lascaris, Ivan Moroke says, "The awards celebrate the power of the profession to deliver business results. We are looking for the relationship between creativity and effectiveness; the two are not mutually exclusive but two sides of the same coin. We want admissions that demonstrate loyalty to brand value and effectively taken across consumer groups. We are looking for campaigns that exceeded objectives and went beyond them."
"We want to see how agencies effectively contributed to their clients businesses and to the success of a brand. We want admissions that are a clear demonstration of the vital role that effective advertising and marketing communications play in business sector," adds Richard Stewart, MD of Millward Brown.
|Name of Judge||Designation ||Company|
|Ahmed Tilly||Executive Creative Director||Black River FC|
|Ana Carrapichano||Group Managing Director||Mediology|
|Andy Rice||Chairman||Yellowwood |
|Ayanda Mbanga||Deputy CEO||Saatchi & Saatchi|
|Boniswa Pezisa||Group MD||Network BBDO|
|David Blyth||Group MD||Yellowwood|
|Doug Place||Marketing Executive||Ster Kinekor Theatres|
|Enzo Scarcella||Chief Marketing Officer||Telkom|
|Fran Luckin||Executive Creative Director||Quirk Johannesburg|
|Gareth Leck||CEO||Joe Public|
|Haydn Townsend||Chairman||Blk Ops|
|Jarred Cinman||Managing Director||Native|
|Jenny Moore||Business Solutions Director||KLA|
|Jeremy Sampson||Group Executive Chairman||InterbrandSampson|
|Lethepu Matshaba||Marketing Director: Personal Care||Unilever|
|Malusi Thu||CEO||BFG Consulting|
|Mariana O'Kelly||co-Executive Creative Director||Ogilvy Johannesburg|
|Michael Cathie||Chief Marketing Officer||Nandos|
|Mimi Nicklin||Strategic Director||34|
|Neil Higgs||Senior Advisor & Head of Innovation||TNS South Africa|
|Odette van der Haar||CEO||ACA|
|Richard Stewart ||Managing Director||Millward Brown South Africa|
|Rob McLennan||Creative Founder||King James II|
|Sean Clarke||Operations Director||The Media Shop|
|Virginia Hollis||Managing Director||Magnetic Connections|
Key partners SABC and sponsors Ads 24 and its brands City Press and Rapport, DSTV Media Sales, Millward Brown and the Sandton Convention Centre sponsor the 2014 APEX awards.
Posted on 13 Feb 2014 08:01