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AdFocus Awards 2016 finalists announced
Jury chairman Craig Page-Lee says: “This year’s judging was filled with great experiences, ranging from incredibly robust debate to mild states of hysteria. It has been a privilege to share time with such outstanding people and to see the improving quality and competitiveness of entries across all categories."
Finalists:
LARGE ADVERTISING AGENCY
FCB Johannesburg
Joe Public
M&C Saatchi Abel
Ogilvy & Mather Cape Town
MEDIUM ADVERTISING AGENCY
Avatar
Havas Worldwide
Net#work BBDO
Ofyt
The Jupiter Drawing Room Cape Town
SMALL ADVERTISING AGENCY
FoxP2 Cape Town
House of Brave
Openco
Riverbed
MEDIA AGENCY
Alphabet Soup
Initiative Media
Mediology
PHD
The MediaShop
SPECIALIST AGENCY
Actuate
Demographica
Grid
Playmakers
PUBLIC RELATIONS
Burson-Marsteller
Joe Public Engage
Ogilvy PR
DIGITAL
Hellocomputer
Native VML
PARTNERSHIP OF THE YEAR
FCB Johannesburg & Toyota
King James & Santam
M&C Saatchi Abel & Heineken
The Hardy Boys & SA Home Loans
STUDENT OF THE YEAR
Carina Bonse, Red & Yellow School
Carel Pretorius, Stellenbosch Academy of Design & Photography
Michelle van Sittert, Stellenbosch Academy of Design & Photography
Changes in 2016
There is a new AdFocus agency category this year, for Public Relations. This replaces Branding & Design, whose agencies now compete for the Specialist award.
The overall AdFocus Agency of the Year Award, drawn from all categories, has been decided exclusively by the awards jury, with no weighted input from agencies.
Winners of the Partnership of the Year award will receive R100,000 of client-agency performance measurement consultancy by new sponsor The Observatory International. If they already have a consultancy, they may nominate an alternative client-agency partnership to receive the prize.
The AdFocus jury has also cast its votes for Lifetime Achievement, Industry Leader of the Year and New Broom.
Most places are by invitation but a limited number of tickets will be for sale, at R795 plus VAT. Please contact Marcia Minnaar at az.oc.aidemsemit@mraannim.