Africa is the story, actually the big story is Africa*. This was the message from Malcolm Horne, of Broll at the fourth South African Council of Shopping Centres (SACSC) annual research conference.
By Danette Breitenbach 11 Apr 2014 09:35
According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014 10:03
Investment interest has grown in Africa's frontier markets this year and the region is set to become a key battleground for the luxury goods industry.
By Zeenat Moorad 27 Dec 2013 10:57
Millward Brown has entered the next phase of its mobile research strategy across Africa and the Middle East.
Issued by Millward Brown 5 Sep 2013 23:48
WASHINGTON, USA: How important were Twitter, Facebook and other social media in toppling regimes in the Arab Spring uprisings?
11 Mar 2013 12:02
NEW YORK, US: Purchases of environmentally protective products have grown significantly in two of the world's leading markets - China and Brazil; but the widespread perception that these products are too expensive may be blocking deeper adoption.
21 Aug 2012 11:16
A new research study has found that SA has some of the least affordable prepaid mobile tariffs on the continent and is falling behind many of its neighbours because of high wholesale call rates between operators.
By Craig Wilson 13 Apr 2012 09:52
NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
8 Feb 2012 12:14
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011 09:36
LONDON, UK: Africa has become the second most connected region in the world in terms of mobile subscription count, up from fourth place at the end of 2010, according to new research by Informa Telecoms & Media, and the number of mobile subscriptions in Africa is expected to reach one billion in 2016.
4 Nov 2011 08:28
NEW YORK, US: Despite overall growth of 5.7% for the advertising industry in Q2 2011, adspend fell in nearly half the world's key markets in the second quarter of this year as economic concerns continued to impact the advertising industry, according to Nielsen's quarterly Global AdView Pulse report released recently.
20 Oct 2011 11:13
NEW YORK, US: Global advertising rose 8.8% year-on-year in Q1 to total US$118 billion* based on published rate cards, as advertisers spent more on television and continued to invest in booming consumer Asian and Latin American markets.
11 Jul 2011 12:07
TOKYO, JAPAN: Return on investment focused media agency ZenithOptimedia has released its 2011 Advertising Expenditure Forecasts revealing interesting shifts in global ad expenditure. Zenith reports that an estimated US$2.4 billion* was knocked off adspend as a result of the turmoil in the Middle East and the earthquake in Japan.
28 Jun 2011 10:17
JOHANNESBURG: InMobi, the independent mobile ad network, has released its April 2011 Mobile Insights Report for Africa providing insights on mobile advertising trends on the continent. Data from the report shows that InMobi now serves 4.2 billion impressions a month in Africa, up 21% from 3.5 billion in January 2011.
6 Jun 2011 12:11
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