WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...
By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015 12:21
A new Arab Advisors Group survey of Egypt's mobile application users revealed that 75% of adult mobile apps users in Egypt are younger than 34 years of age...
24 Nov 2014 12:02
According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014 10:03
WASHINGTON, USA: How important were Twitter, Facebook and other social media in toppling regimes in the Arab Spring uprisings?
11 Mar 2013 12:02
NEW YORK, US: Purchases of environmentally protective products have grown significantly in two of the world's leading markets - China and Brazil; but the widespread perception that these products are too expensive may be blocking deeper adoption.
21 Aug 2012 11:16
NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
8 Feb 2012 12:14
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011 09:36
LONDON, UK: Africa has become the second most connected region in the world in terms of mobile subscription count, up from fourth place at the end of 2010, according to new research by Informa Telecoms & Media, and the number of mobile subscriptions in Africa is expected to reach one billion in 2016.
4 Nov 2011 08:28
NEW YORK, US: Despite overall growth of 5.7% for the advertising industry in Q2 2011, adspend fell in nearly half the world's key markets in the second quarter of this year as economic concerns continued to impact the advertising industry, according to Nielsen's quarterly Global AdView Pulse report released recently.
20 Oct 2011 11:13