[Obaika Consulting Team] The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating
Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
31 Jan 2013 13:20
[HKLM Exco Team] No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
31 Jan 2013 12:33
[Nandkishor Buty] As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
30 Jan 2013 12:39
[Subhash Chandra] NOIDA (UP), INDIA: Unlike the traditional forms of marketing such as advertising, wherein almost everything has been said and done, search marketing is still dynamically growing and best practices are invented day in and day out. Every year, search engine marketers get filled with anticipation wondering what would emerge as the "next big thing" in search marketing.
9 Jan 2013 05:50
[*David Mattin and Saint-Francis Tohlang] LONDON, UK / JOHANNESBURG, SA: Turbulent times were predicted on the back end of 2012. The ANC Mangaung conference precipitated very little stormy seas other than an anti-climactic conclusion. The Mayan apocalypse materialised into nothing but an ordinary day. In fact with so many forecasts for change and a chasm of chaos, one may tend to be a bit sceptical with further predictions of change.
8 Jan 2013 07:55
Riverbed study reveals online retailers need to increase website performance during holiday season to retain customers.
9 Dec 2012 16:41
In spring 2012, Macy's department stores and online retailer Macys.com announced its mission to restructure internally and market toward the
Millennial generation. According to the retailer, its goal is to attract and retain
Millennial customers who are "now America's largest and most diverse age demographic with spending estimated at $65 billion each year," on merchandise similar to what Macy's sells.
15 Nov 2012 06:43
NEW YORK, US: Purchases of environmentally protective products have grown significantly in two of the world's leading markets - China and Brazil; but the widespread perception that these products are too expensive may be blocking deeper adoption.
21 Aug 2012 11:16
[Zeenat Moorad] The approval of the Wal-Mart/Massmart deal will go down as the highlight of the retail sector in 2011.
6 Jan 2012 08:19
SAN FRANCISCO, US: Tablet computers and electronic readers promise to close the book on the ink-and-paper era as they transform the way people browse magazines, check news, or lose themselves in novels.
29 Dec 2011 09:03
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to
from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011 09:36
LONDON, UK: Africa has become the second most connected region in the world in terms of mobile subscription count, up from fourth place at the end of 2010, according to new research by Informa Telecoms & Media, and the number of mobile subscriptions in Africa is expected to reach one billion in 2016.
4 Nov 2011 08:28