The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
By Nandkishor Buty 30 Jan 2013 12:39
By bringing healthy food to the fast food market at a time when no-one else was offering it, Kauai found their ideal niche, and have gone on to become a popular and successful brand in South Africa.
31 Jul 2013 07:05
SA's quick-service restaurant groups are seeing an improvement in the UK market‚ where trading over the past few years has been difficult as rising labour costs and depressed consumer spending weighed on operations.
By Zeenat Moorad 5 Jul 2013 07:29
Find out more about the current of the South African e-commerce environment and the trends in online shopping over the past decade by listening to the podcast of last week's Biz Takeouts Marketing & Media radio show, which airs every Thursday from 5-6pm streamed live via 2oceansVibe Radio. [twitterfall]
21 Jan 2013 09:28
The first Biz Takeouts Marketing & Media radio show of 2013 kicks off tonight, Thursday, 17 January 2013, streamed live from 5pm-6pm via 2oceansVibe Radio. We will look at the state of e-commerce in South Africa with studio guest and CEO of Loot.co.za, Gary Hadfield. [twitterfall]
17 Jan 2013 12:15
NOIDA (UP), INDIA: Unlike the traditional forms of marketing such as advertising, wherein almost everything has been said and done, search marketing is still dynamically growing and best practices are invented day in and day out. Every year, search engine marketers get filled with anticipation wondering what would emerge as the "next big thing" in search marketing.
By Subhash Chandra 9 Jan 2013 05:50
LONDON, UK / JOHANNESBURG, SA: Turbulent times were predicted on the back end of 2012. The ANC Mangaung conference precipitated very little stormy seas other than an anti-climactic conclusion. The Mayan apocalypse materialised into nothing but an ordinary day. In fact with so many forecasts for change and a chasm of chaos, one may tend to be a bit sceptical with further predictions of change.
By *David Mattin and Saint-Francis Tohlang 8 Jan 2013 07:55
Riverbed study reveals online retailers need to increase website performance during holiday season to retain customers.
9 Dec 2012 16:41
In spring 2012, Macy's department stores and online retailer Macys.com announced its mission to restructure internally and market toward the Millennial generation. According to the retailer, its goal is to attract and retain Millennial customers who are "now America's largest and most diverse age demographic with spending estimated at $65 billion each year," on merchandise similar to what Macy's sells.
15 Nov 2012 06:43
NEW YORK, US: Purchases of environmentally protective products have grown significantly in two of the world's leading markets - China and Brazil; but the widespread perception that these products are too expensive may be blocking deeper adoption.
21 Aug 2012 11:16
The approval of the Wal-Mart/Massmart deal will go down as the highlight of the retail sector in 2011.
By Zeenat Moorad 6 Jan 2012 08:19
SAN FRANCISCO, US: Tablet computers and electronic readers promise to close the book on the ink-and-paper era as they transform the way people browse magazines, check news, or lose themselves in novels.
29 Dec 2011 09:03
Receive free email newsletter
Tell a friend about us