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Global ad spend on the rise NEW YORK, US: Global ad spend increased 12.8%* in the first six months of 2010 when compared with the same period in 2009 and totalled 238 billion USD - driven by booming emerging markets and a return to double-digit ad spending in automotive, durables, fast moving consumer goods (FMCG), financial services, and telecommunications. 12 Oct 2010 10:42 |
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