According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014 10:03
A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
By Dina Saffer-Myers 18 Mar 2014 15:51
Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.
By Lars Deutsch 16 Apr 2012 12:08
The approval of the Wal-Mart/Massmart deal will go down as the highlight of the retail sector in 2011.
By Zeenat Moorad 6 Jan 2012 08:19
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011 09:36
Zimbabwe's health authorities are pushing for the introduction of levies on alcohol and tobacco advertisements as a punitive measure against consumption, a move likely to face resistance from manufacturers.
By Dumisani Ndlela 12 May 2010 10:40
Hoodzpeaks are attachments which fit snugly onto the peak of any regular cap to provide extended protection from the sun. Hoodzpeaks snap onto peak caps, providing additional sun protection for the critical high-risk zones - face and ears.
Issued by Right Stuff 11 May 2010 10:49
Retail group OK Zimbabwe, is expecting to double its revenues after re-launching its grand challenge which had been suspended two years ago due to an unprecedented economic crisis in the country.
By Dumisani Ndlela 26 Apr 2010 07:21
With the 2010 FIFA World Cup just around the corner, not to mention glorious summer, the Rapid Kiosk is the natural choice for public events and portable, instant retail solutions.
Issued by Right Stuff 11 Nov 2009 15:41
An estimated 20,000 people are expected to attend the annual Marula Festival which kicks off in Phalaborwa, Limpopo, today, 29 February 2008.
By Gcina Ntsaluba 29 Feb 2008 06:11
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