Trying to define the average African consumer is near impossible. Tastes and shopping habits are unique to each country, with differences found between regions and even cities within a country.
By Laine Barnard 3 Jun 2014 08:59
Africa is the story, actually the big story is Africa*. This was the message from Malcolm Horne, of Broll at the fourth South African Council of Shopping Centres (SACSC) annual research conference.
By Danette Breitenbach 11 Apr 2014 09:35
According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014 10:03
Receive free email newsletter
Tell a friend about us