Can you hear your brand?

[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

Air Malawi, Jo'burg partner for shopping festival

[Gregory Gondwe] The financially struggling Air Malawi has struck a deal with South Africa's City of Johannesburg to allow interested Malawians to benefit from the 2009 Jo'burg Shopping Festival scheduled for 1 - 30 September 2009. 17 Jul 2009 09:47