Mo-Tseleng

Experiential Marketing - the contagious idea

[Issued by Mo-Tseleng] What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. Experiential Marketing lives in the space where decisions are made. 22 May 2013 09:34

Business owner wins Ksh5m in EABL promotion

East African Breweries Limited (EABL) on Monday, 28 January 2013, held a draw in which a local pub won Ksh5m in the Timaam Local bar promotion. A proud Boniface Munywoki of Black Havana Pub in Huruma, Eastlands, Nairobi county could not hide his delight on receiving a call to declare him the winner. 30 Jan 2013 10:21

Lamu Homes & Safaris now using Z-Card

Kenyan-based Lamu Homes & Safaris, the organiser of trips to Lamu for local and international tourists, is now using a Z-Card to promote Lamu as a destination of choice. 7 Nov 2012 11:23

Safaricom eyes growth of SMS

[Carole Kimutai: @CaroleKimutai] As the battle in Kenya's telecom industry continues to get fierce, mobile operator Safaricom has launched a short messaging service (SMS) promotion aimed at boosting its revenue ahead of a government proposal to increase tax on the mobile money transfer services. 18 Oct 2012 16:33

Ogilvy Kenya Board announces leadership change

[Carole Kimutai: @CaroleKimutai] The Board of Ogilvy Kenya has reviewed its senior management structure and dropped the position of group chief executive officer following the resignation of Koome Mwambia who until February 2012 held that position. 23 Mar 2012 10:55

Y&R Kenya wins big at 2011 MSK Brand Warriors Awards

At the recent 2011 MSK Brand Warriors Awards, the Y&R Group in Kenya announced that five of its clients were among the top winners. 23 Nov 2011 13:04

Loeries 2011 opens for entries, categories revised

The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories. 15 Mar 2011 13:19

Retailer launches Christmas consumer promotions

[Carole Kimutai] Despite the global crunch that has seen a drastic reduction in consumer spending, retail supermarket chain Nakumatt has launched a R3m (KSh30m) Christmas season rewards program that will run for two months. 20 Nov 2008 12:15

DHL launches heavy-weight shipment promotion

DHL Express Kenya has launched a promotion that gives customers discounts for exporting or importing heavy-weight shipments. The new tariff provides a 35-45% reduction on the old tariff for shipments above 51kg to selected destinations. 24 Jul 2008 19:34

Cricket Australia tries to corner image market

Cricket Australia (CA), the governing body of one of Australia's favourite sports, is trying to force all photographers and agencies to sign a new contract before they enter the cricket grounds. 13 Dec 2007 06:42

Bank takes 140 African traders to Hong Kong

[Walter Wafula] Standard Charted Bank PLC is sponsoring 140 small and medium enterprise African traders to attend the 2007 World SME Expo in Hong Kong, as part of its new annual SME Trade Corridors' initiative. 7 Dec 2007 12:01

Mobile service providers bag marketing awards

[Carole Kimutai] The big boys of Kenya's mobile telephone industry scooped six of 15 marketing awards during this year's Marketing Society of Kenya (MSK) Warrior Awards gala. The event was held at the Kenya International Conference Centre grounds on Friday, 30 November. 5 Dec 2007 08:09

African nations agree to $1 billion Indian satellite project

A critical mass of countries are signing on to a plan for India to invest $1 billion in the Pan-African e-Network satellite project, a joint initiative with the Africa Union aimed at developing the region's information and communication technology (ICT) infrastructure. 30 Nov 2007 12:04

Music video project for Africa

Pan-African music entertainment network MTV Networks Africa and oil marketer Shell have partnered to boost Africa's contemporary music industry. 22 Nov 2007 14:43