Can you hear your brand?

[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

Global mobile user survey released

[Dr KF Lai] SINGAPORE: Despite mobile device functionality becoming ever more sophisticated, research, released this week by mobile media company BuzzCity, shows that mobiles are actually sustaining, not replacing, consumer demand for PCs. 16 Feb 2011 08:31

Global mobile advertising industry grows by 61% in Q2

SINGAPORE: BuzzCity, the global mobile media company, on 6 July 2010 released the results of its Global Mobile Advertising Index for Q2 2010, with South Africa in fourth place, sporting an impressive 65% increase in ad banners served, while Kenya reported a massive 243% increase for the period. The Kenya growth, while impressive was the third largest growth percentage after Vietnam, which reported a 273% increase. Meanwhile Ghana showed a massive 654% growth rate, although it was off a low base. 7 Jul 2010 13:16