| | | Mind the content | One of the rules of magazine and newspaper planning is never place the airline advertisement bang in the middle of that ground-breaking piece on Africa's unsafe skies, e-coli being found in airline food (in a couple of cases it may actually improve it), or a jolly little number on deep vein thrombosis. In similar vein, it's never a good idea to place competing advertisements too close; generally both advertisers will come back to you and demand a discount or free space in the next issue. The same rules apply to radio and TV. But there are times when I think planners need to think around corners a bit and look at the content of the advertisements to ensure that even though they may not be competing, they might not really fit well together - or am I wrong? A few weeks ago, I was listening to a Cape community radio when they placed a perfectly serious advertisement for a constipation remedy, and the next advertisement led off with a jaunty voice (the wife) telling the husband “Darling, our drain is blocked. Who shall we call?” It didn't seem quite right to me.
Rod Baker, Content Manager: Send your news to: retailnews@bizcommunity.com; or visit https://www.bizcommunity.com. Subscribe now!
| | Headlines | SA to host largest ever Indian trade delegation
Transnet takes a new road
Don't fall on the wrong side of the Credit Act
Track your trailer and its temperature
Cocoa demand to exceed 4 million metric tons by 2010
Censoring kids' advertising
SA retailers rough it out in Zim
CPIX firm at 6.4%
Shoprite Checkers/SABC 2 Woman of the Year Award 2007 results
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Retail | | Shoprite Checkers/SABC 2 Woman of the Year Award 2007 results
 South Africa's premier accolade for achievement by women went to Linda Olga Nghatsane, who was named the Shoprite Checkers/SABC 2 Woman of the Year for 2007, at the annual celebration of the women of South Africa, held in Cape Town on Thursday, 26 July 2007.
When fiction becomes reality
 Question: What does a major brand's repositioning story have in common with SA's best loved soapie? Answer: A marketing coup and an inspired strategy because PEP's new brand ‘proposition' has been launched on the popular series, Generations.
SA retailers rough it out in Zim
[Desmond Walters] It is business as usual for South African retailers in Zimbabwe who are keeping a positive spirit despite the economic meltdown and political uncertainty in the country. Large South African retailers, including Massmart, Edgars, OK and Pick ‘n Pay have business interests in Zimbabwe, and indicated they are not about to jump ship despite the recent spate of arrests of business executives accused of not complying with government orders to cut down prices.
Censoring kids' advertising
[Vivian Warby] Retailers, manufacturers and fast food outlets will, by mid next month, have a self regulatory policy in place when it comes to advertising their products to children.
Quietly claim a stake in rare SA wines
Wine lovers have the opportunity of tasting and bidding for an exclusive selection of unique wines hand-crafted by South Africa's leading winemakers at the 2007 Nedbank Cape Winemakers Guild (CWG) Auction Showcase in Cape Town on Wednesday, 22 August 2007.
Kraft Foods to webcast financial results
Kraft Foods Inc. will host a live audio webcast at www.kraft.com on Wednesday, 1 August 2007, at 8:00 am (ET), to discuss second-quarter financial results, which will be issued at approximately 7:05 am (ET) on the same day. The webcast will be in listen-only mode.
Blaring ads can scare off customers
It isn't only the "gotcha" scare that turns unsuspecting users off to audio ads; it is a combination of poor taste, bad timing and terrible tact. "Ads are generally off topic and often poorly made," says Jean-Pierre Khoueiri, CEO of Internet advertising and search engine optimization specialists Constant Click. "Cnet News is one example. It is famous for serving unrelated video/audio ads."
Woolies on Chinese imports
Woolworths maintains its priority in food sourcing is to establish long term relationships with local, South African suppliers wherever possible. Where this is not possible, Woolworths will import food products; however less than 10% of its food items are imported and only a small percentage of that is imported from China. These include oriental mix, raw walnuts, jumbo peanuts, honey roasted peanuts and raw pinenut kernels.
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Banking & Finance | | CPIX firm at 6.4%
[Michael Appel] CPIX inflation for June came in at 6.4% year on year, while the Consumer Price Index (CPI) increased slightly from 6.9 to 7% in June 2007.
Don't fall on the wrong side of the Credit Act
The new National Credit Act demands changes in the advertising and marketing of credit and that means copywriters and others involved in producing text dealing with this subject are going to have to choose their words far more carefully. A workshop has been scheduled to help those in advertising and marketing understand the new law.
Sign online
e-Signature provider, Silanis now offers its enterprise electronic signing and transferable records management capability as part of IBM Global Financial Solutions' recently released Service-Oriented Architecture (SOA) Foundation for Banking Solutions.
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Brand news | | Digg digs Microsoft more than Google
Microsoft now stands to be a major player in the online advertising space as the company struck a deal with Web content aggregator Digg to be its exclusive provider of display and contextual advertising.
MySpace backlash builds heat
MySpace may have done the right think in expelling 29,000 known sexual offenders from its network, but the social networking giant isn't earning many plaudits for taking the action. Instead, critics are lambasting MySpace for giving a misleading report on the extent of the problem earlier this year, and for taking too long to shore up security.
Results Media secures rights to publish Marvel Rampage
Allegedly a number one selling youth title in the UK, Results Media Group (RMG) will launch Marvel Rampage in South Africa in August 2007 as a 40-page boy's lifestyle magazine that will target kids between the ages of seven and 12, a youth market who live and relate wholeheartedly to the Marvel superheroes.
MySpace purges 29,000 perverts
Prodded by a gaggle of state attorneys general, MySpace cancelled the accounts of 29,000 people who are registered sex offenders.
Have a drop of green pepper and asparagus
 Crisp, lively and teeming with green pepper and asparagus make the new 2007 Zonnebloem Sauvignon Blanc a delightful, refreshing sip for any occasion.
‘Viva Viagra' ad campaign raises concerns
The AIDS Healthcare Foundation has expressed concern over Pfizer's new US television advertising campaign for its erectile dysfunction drug Viagra, Bloomberg/Arizona Republic reports.
Wine auction showcases new vintage white wines
 The increasing market interest in specialist white wines has prompted the organisers of the Nederburg Auction, for the first time in the 32-year history of the event, to include current vintage wines. All Sauvignon blancs, they represent a cross-spectrum of producers, including new label Elgin Heights, which is debuting on September 29.
Lucas Radebe draws the crowds at soccer cup final
 There were stars galore when two top U13 Soweto teams met last Saturday. And there was another star as well - Lucas Radebe, the fottball fans' favourite.
Food that's good for your mood
Kauai has once again teamed up with 'expert' Dr Fill Yourself, from the Island of Kauai, to help South Africans improve their stress levels with Kauai's Good Mood Food.
Café coffee in your own home
 Ciro Alliances, the distributor of Lavazza to the out of home market in South Africa, has brought café coffee to the home with the launch of inBlu.
East Africa shows huge appetite for business process optimisation
East Africa is a neglected market that is not getting the attention it deserves from global software vendors, according to Jean Moncrieff of Emerge Africa, the master value-added reseller in Africa for leading business process management (BPM) software house Global 360.
Disaster relief for wet Western Cape
Woolworths is donating R50,000 as well as clothing and food to support disaster relief in the Western Cape through HDI Support, a non-governmental organization that has been working in disaster relief for many years. In addition to that Woolworths has also donated 1,600 items of clothing to 567 Cape Talk Radio's Disaster Relief Drive. Woolworths is calling on all its Cape-based customers to make donations of long life food via collection points set up in all Woolies stores in the Western Cape. These donations will be distributed to those in need.
Dishing out with a difference
Pyotts have launched new dispenser cartons for its Pro-Vita sachets. The 233g carton includes 10 individually wrapped, stay-fresh sachets, each containing four Pro-Vita biscuits. Containing less than 100 kilojoules each, the sachet provides a convenient means of transporting the wholewheat low GI crispbreads. The box design makes it simple to store and carry with an easy-to-open front dispenser. The new cartons are available at selected supermarkets at an RSP of R13,95 – R14,39.
Back to biscuit basics
Bakers have added wholewheat Original Digestive to its snack biscuit range. Containing only real ingredients and backed by Bakers quality guarantee, the biscuits are packaged in re-sealable cartons, which make for easier storage. Bakers Original Digestives are available at all major retailers nationally at an RSP of R8.55 – R9.45.
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Consumer research | | Cocoa demand to exceed 4 million metric tons by 2010
A new report by Global Industry Analysts, Inc. says that scientifically backed nutritive and cancer-fighting capabilities of cocoa-rich chocolates are fueling the demand for cocoa. The cocoa market is thus projected to exceed 4 million metric tons by 2010.
The power of experience
Smart retailers understand the relationship between experience, customer delight and the need to create a home away from home where shoppers will spend more time and money.
Functional foods and drinks market to reach US$109 billion by 2010
Growing income levels, changing lifestyles, increasing health awareness, the trend towards convenience foods and an aging population are key factors driving growth in the functional foods and drinks market. Driven by positive trends, the worldwide market is projected to reach US$109 billion by 2010, according to a new report by Global Industry Analysts, Inc.
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Franchising | | E-commerce investment delivers profits to pizza chain
US pizza franchise chain, Domino's Pizza, credited its investment in IT for significant sales and profit gains for the first half of 2007. There are lessons for SA franchise chains.
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Health & Safety | | Nuts for all - allergen-free peanuts are on the way
An agricultural researcher at North Carolina Agricultural and Technical State University (NCA&T) in the United States has developed a simple process to make allergen-free peanuts. And that could mean a bigger market for these favourite snacks.
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Logistics | | Transnet takes a new road
 Transnet has launched its new corporate brand identity, signaling the culmination of a three-year transformation from a diversified conglomerate into a focused and integrated bulk freight transport company.
Supply chain collaboration essential for eco-friendly logistics operations
More environmentally friendly logistics strategies and operations will come - but this will be as a result of consumer pressure and will require collaboration between supply chain partners and a culture of trust. This was the key message which emerged from the SCALA Consulting Annual Logistics Debate. The debate, "Will environmental issues force logisticians to think the unthinkable?" was held on 12 July 2007 in association with the West midlands CILT (UK).
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Merchandising | | Online sports marketing: setting up for a grand slam
While it will likely remain a second-stringer to television for some time, the Internet keeps gaining importance to sports fans.
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Promotions | | Take a moment to party!
 Pick the moment, pick the wine, take the picture – and you could win a private boat party for you and 20 friends.
Great wines at guild auction
 Wine enthusiasts can gear up for a wondrous week of wine tastings, dinners and interaction with the crème de la crème of South African winemakers culminating in the 22nd Nedbank Cape wine Guild Auction to be held at NH The Lord Charles in Somerset West on Saturday, 6 October 2007.
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Refrigeration | | Track your trailer and its temperature
Safefreight has launched SecurityGuard™212 - a portable, wireless tracking and security device designed for shippers and carriers transporting refrigerated and frozen foods and other perishables. It will help them monitor temperature conditions of their trailers so that their perishable cargo won't be compromised.
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Regulatory | | The Internet and the law: work in progress
So far, courtrooms have seen legal topics related the Internet covering freedom of speech, fraud, censorship, intellectual property, privacy rights, telecommunications, copyright and commercial law. It seems technological innovation will provide more than enough to keep Congress, the executive branch, attorneys, judges and others involved in legal work busy until at least the next generation.
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Shopfitting | | New Metro system for retail display - Scan Display
 Scan Display's Metro system, an aluminium modular display product, is an ideal option for the retail environment. The metal framework can be fitted with graphic or glass panels and works much like Lego, enabling the user to reconfigure the parts to easily create a whole new display.
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Supermarkets | | IRIN launches Arabic service
IRIN, the award-winning humanitarian news and analysis service of the UN Office for the Coordination for Humanitarian Affairs (OCHA), launched its Arabic service.
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Supply chain | | The case of the missing cases
Where are the missing cases? The investigation continues; however, they may be in the warehouse occupying incorrect bin locations or at a different location altogether.
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Technology | | Grinding frozen foods - chop, chop
USA - Koch Equipment LLC has announced the introduction of a new MADO frozen meat grinder for the meat and poultry industries that grinds fresh and frozen product at high levels of efficiency with minimal temperature rise, which reduces bacteria and contaminants.
The customer data tug of war
There is clearly concern that an individual's right to privacy is being steadily eroded by governments responsible for protecting citizens and by multi-national corporations, whose tremendous power and influence over political and legislative processes has become a given.
Judge tells Facebook challengers to do more homework
While they were all students at Harvard, 23-year-old Facebook founder Mark Zuckerberg worked briefly with twin brothers Cameron and Tyler Winklevoss and Divya Narendra on what eventually became ConnectU, a less-successful social networking site. A short time later, he launched Facebook. Now, ConnectU's founders want Facebook shut down. A federal judge, however, isn't eager to do so.
EULA: What are you signing away?
Software developers and vendors have used standard contracts to protect themselves, their products and services, and to set the terms of agreements with customers. However, in doing so they often set legally binding terms and conditions that consumer advocacy groups in the US and elsewhere would argue overstep the bounds of what should be expected or permissible.
Lawsuit over alleged code theft could shelve Facebook
This is the second time a trio of former Harvard classmates has sued Facebook alleging its founder, Mark Zuckerberg, stole their code and used it to build his site.
Yahoo yodels new privacy tune
Not one to be left out, Yahoo has joined the chorus of search engines boasting new privacy policies. Yahoo has chosen to ‘anonymize' users' search histories after 13 months, rather than the 18-month period settled upon by most rivals. The company's announcement came fresh on the heels of similar news from Microsoft and Ask.com.
Bringing P2P file-sharing out of the shadows, Part 1
Peer-to-peer, or P2P, file sharing is an attractive way for people to create culture and interact with music and film. However...
Bending light
United States optical fibre company's new fibre optics carries light around corners.
Microsoft joins privacy parade
Closely following announcements regarding privacy policies from competitors Google and Ask.com, Microsoft has trumpeted a new strategy of its own for its Live Search utility. The company has enacted what its says are enhanced steps to protect the privacy of Windows Live users. It also called for an industry-wide discussion to develop global privacy principles for data collection.
World's first domain name barter trading portal
Swapnames.com is the online industry's free and safe marketplace for everyone to literally trade their domain names or websites in return for other, more valuable domain names.
iPhone and IT: A proper introduction
Anyone who pays US$600 for an iPhone probably wants to use it for work. If that person happens to be your CEO, and you work in IT, then face it: You have no choice but to make your enterprise support the thing. If you do it right, and make yourself highly visible while doing so, you can turn what is essentially a simple project into one that wins your department a great deal of good will.
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| | Business | | Data Liability, Part 1: Size doesn't matter
"When you look at the cost of protecting the data compared with the cost of not protecting it, it becomes a no-brainer," Mark Rasch, former head of the Justice Department's computer crime unit and managing director of technology for FTI Consulting, told the E-Commerce Times. [Management] | Give credit where it's due
The vast majority of the people who thought about platforms and how they would be implemented didn't do anything to act on their ideas - an important reminder that to win the prize, you have to jump into the ring and compete. One person who both thought and acted is Marc Benioff, who - with a small band of cofounders including Parker Harris - started Salesforce.com. [Management] | SA to host largest ever Indian trade delegation
South Africa's official body for organised business, Business Unity South Africa (BUSA) is to host the largest Indian trade delegation yet to visit the country. [Management] |
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| | People | | | Coca-Cola SA appoints customer and commercial leadership director - more info | | More... Submit a Person | | |
| | Events to diarise | 3rd Annual Loyalty Marketing Summit Achievement Awards Group - Johannesburg, 11 September
The focus this year is the behind-the-scenes stuff that makes or breaks a loyalty program including the employee/customer loyalty connection, winning loyalty through your channel etc. | | |
| | Upcoming events | Black Diamond 2007 - On the move UCT Unilever Institute - Johannesburg, 2 August | More... Submit an event | | |
| | Quotes | | | "A budget tells us what we can't afford, but it doesn't keep us from buying it." - William Feather | | "For every sale you miss because you're too enthusiastic, you will miss a hundred because you're not enthusiastic enough." - Zig Ziglar | | "Whoever said money can't buy happiness simply didn't know where to go shopping." - Bo Derek | | "I always say shopping is cheaper than a psychiatrist." - Tammy Faye Bakker | | More... Submit a Quote | | |
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