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| JUANITA PIENAAR Dr Dalien Rene Benecke, Prisa president and senior lecturer of communication at the University of Johannesburg, presented on the role PR and communication play in helping city, regional/provincial and country government communicate better in times of crises... read |
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| ISSUED BY IAB SOUTH AFRICA The Interactive Advertising Bureau (IAB) South Africa has announced the appointment of Haydn Townsend, managing director of Accenture Interactive, as its new chairperson...read |
| | ISSUED BY DMASA The Direct Marketing Association of SA (DMASA) has published a complete list of over 130 finalists in the running for dozens of Assegai Direct and Integrated Marketing Awards...read |
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| | | ISSUED BY LOERIES Woolworths, in partnership with the Loeries, has supported the second edition of the Woolworths x Loeries Student Portfolio showcase... Read | | |
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Branding |
| The top 150 most valuable African brands from inaugural Brand Finance Africa 150 2020 ranking stand to lose up to US$60bn of cumulative brand value following devastating Covid-19 pandemic... Read |
Digital |
| DESIREE GULLAN Co-founder and executive creative director of G&G Digital, Desirée Gullan, writes that marketing professionals can give their business the edge by increasing their digital focus and with that the ability to meet customers' demands instantaneously... Read |
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Events & Conferencing |
| ISSUED BY ONPOINT PR Iconic maize brand launches ground-breaking campaign to support local music and artists... Read |
Film & Cinematography |
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Marketing |
| CHÉLIN RAMOS Chélin Ramos, art director at Stratitude, writes that the pandemic has steered our attention away from traditional forms of media in favour of fast-paced digital solutions, available as and when we want them. This increased connectivity has put the spotlight on brands, forcing them to take a naked approach to marketing... Read |
| ISSUED BY FCB JOBURG Working closely with content production house, Fuelcontent, FCB Joburg and Hellocomputer created a webpage on which fans could back their hero and enter the competition for the 2020 Toyota Fortuner Challenge... Read |
Online Media |
| ISSUED BY MYBROADBAND MyBroadband has experienced a big increase in online advertising campaigns in recent months, which is excellent news for the South African ICT industry... Read |
OOH |
| ISSUED BY TRACTOR OUTDOOR Tractor Outdoor, one of South Africa's largest out of home (OOH) and digital out of home (DOOH) media owners, has brought the first ever, fully-automated programmatic buy to the local market in a new campaign for Mini, together with location-based marketing specialists, Posterscope South Africa... Read |
Printing |
| CHRIS DE BEER Chris de Beer, Africa Regional manager at Infosource says he sees an extended recovery period for the print, imaging, and document industry in the region... Read |
Retail |
| Eris Property Group has launched bilingual websites and chatbots for The Mall, KWT and Plattekloof Shopping Centre... Read |
TV |
| ISSUED BY EMEDIA It is e.tv's birthday month, and over the past two decades, the channel has seen a progressive evolution of not only its mother brand, but along with it, it's brand and business value proposition... Read |
Africa |
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| ZUNEID YOUSUF The buzz and excitement around the continent's trade agreement, hailed as the answer to a fully integrated pan-African economy, has undoubtedly slowed its pace since the secretariat became operational in April 2020... Read |
| The Africa Cyber Security Culture Conference, an event that explores cybersecurity culture in Africa and shares best practices for organisations and individuals on the continent, returns on 11 November 2020... Read |
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