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 | BRENDAN SEERY It's interesting to ponder the images or the word associations a brand can conjure up in your mind. If those associations are positive - Toyotas don't break, for example - then that's because of two things: intrinsic brand quality and excellent marketing communication...read |
|  | | The Warc Effective 100, an annual ranking of the world's most awarded campaigns and companies for marketing effectiveness has been released...read |
|  | SANDRA CROSS, MERCIA LAMPEN, RICHARD LORD Sandra Cross, Mercia Lampen and Richard Lord have a look at what potential effects Covid-19 will have on the media in South Africa...read |
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| Advertising |
 | KATLEGO 'FLOCART' DITLHOKWE, ISSUED BY BRAVE GROUP Katlego 'Flocart' Ditlhokwe, senior strategist at Brave Group, shares his analysis on the representation of the boy-child in advertising... Read |
 | The award ceremony will be completely online and in-person activities are suspended for the 2020 edition, due to the current Covid-19 situation... Read |
| Branding |
 | ISSUED BY HKLM Let's look at brands that have handled the Covid-19 outbreak like leaders... Read |
 | Due to ongoing global attempts to contain the spread of the Covid-19 pandemic, organisers of the 2020 Brand Summit Africa - Africa Brand Summit have decided to move the dates of the event from the first week of June to the first week of October, in Cape Town... Read |
| Digital |
 | ISSUED BY TECHSYS DIGITAL Otees recently approached Techsys Digital to create an engaging game that would serve as an innovative engagement platform for its fans. Techsys developed a boat-race-themed game called Otees Rush Boat Ride... Read |
| Marketing |
 | ISSUED BY OGILVY SOUTH AFRICA An organisation's key individuals have always been crucial to its fortunes. More recently, a company's social media profile has also become a fundamental determinant of its success... Read |
 | XIAOFENG WANG The Covid-19 outbreak is taking a toll on the global luxury industry that is heavily dependent on the spending of Chinese shoppers at home and abroad... Read |
 | ISSUED BY SOCIAL PLACES Leading MarTech company Social Places has expedited the functionality of their artificial intelligence feature to go live with the "Red Flagging" of any urgent topics including: disease, Coronavirus, COVID-19, hygiene, racisms, theft, assault, drugs as well as other important keywords that could have brand damaging implications for South African companies... Read |
| Media |
 | Sanef says it's committed to assisting government to communicate information pertaining to the spread and containment of the Covid-19 and ensuring the safety of journalists covering the disease... Read |
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| OOH |
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| Africa |
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 | AKEBE LUTHER KING ABIA The novel coronavirus disease (Covid-19) outbreak, recently declared a pandemic by the World Health Organisation, has taken the world by surprise... Read |
| Business |
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 | ALLON RAIZ In this series of articles, Allon Raiz, CEO of Raizcorp, shares 20 of some of the most important lessons he has learned using a sequence that mirrors the typical stages of any entrepreneurial journey... Read |
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