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    Digital marketing: next steps for startups

    Promoting your startup effectively is a critical step towards ensuring that your business makes it from being a big idea to a well-known and self-sustaining concern.

    In a previous article, on digital marketing and what startups need to get right from the start, I mentioned that building a new business is like caring for a baby. Now it's time to teach your baby to walk!

    Once you have completed the initial steps in marketing your business online, it is time to get serious about the next two steps and make sure that your business has legs. The initial steps are:

    • Website
    • Search Engine Optimisation (SEO)
    • Pay Per Click Marketing (PPC)

    This is not to say that the first steps are complete and you can forget about them and move on; but rather that you should now build on to your existing marketing arsenal.

    Read the full article at www.memeburn.com.

    Source: Memeburn

    Launched in April 2010 by Matthew Buckland, Memeburn is a news and opinion platform tracking tech culture, innovation and business. It plays particular attention to the web, mobile, social media, online media and social networking fields. Key opinion-leaders contribute to Memeburn, providing their insights on the online industry. Subscribe via email or RSS for regular updates. Follow memeburn on Twitter at @memeburn.

    Go to: http://www.memeburn.com

    About Jonathan Houston

    Jonathan Houston is a contributor at www.memeburn.com.
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