US explicit core search
Google Sites led the US explicit core search market in December with 65.9% market share (up 0.5 percentage points), followed by Microsoft Sites with 15.1% (up 0.1 percentage points) and Yahoo! Sites with 14.5%. Ask Network accounted for 2.9% of explicit core searches, followed by AOL, Inc. with 1.6%.
| comScore Explicit Core Search Share Report* December 2011 vs. November 2011 Total US - Home & Work Locations (Source: comScore qSearch) | |||
|---|---|---|---|
| Core Search Entity | Explicit Core Search Share (%) | ||
| Nov-11 | Dec-11 | Point Change | |
| Total Explicit Core Search | 100.0% | 100.0% | N/A |
| Google Sites | 65.4% | 65.9% | 0.5 |
| Microsoft Sites | 15.0% | 15.1% | 0.1 |
| Yahoo! Sites | 15.1% | 14.5% | -0.6 |
| Ask Network | 2.9% | 2.9% | 0.0 |
| AOL, Inc. | 1.6% | 1.6% | 0.0 |
*"Explicit core search" excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
More than 18.2 billion explicit core searches were conducted in December (up 2%). Google Sites ranked first with 12 billion (up 3%), followed by Microsoft Sites with 2.7 billion (up 2%) and Yahoo! Sites with 2.6 billion. Ask Network delivered 531 million searches (up 3%), while AOL, Inc. rounded out the top five with 287 million.
| comScore Explicit Core Search Query Report December 2011 vs. November 2011 Total US - Home & Work Locations (Source: comScore qSearch) | |||
|---|---|---|---|
| Core Search Entity | Explicit Core Search Queries (MM) | ||
| Nov-11 | Dec-11 | Percent Change | |
| Total Explicit Core Search | 17,887 | 18,235 | 2% |
| Google Sites | 11,704 | 12,019 | 3% |
| Microsoft Sites | 2,684 | 2,750 | 2% |
| Yahoo! Sites | 2,696 | 2,647 | -2% |
| Ask Network | 516 | 531 | 3% |
| AOL, Inc. | 286 | 287 | 0% |
Google Sites accounted for 66.1% of total core search queries conducted (up 0.4 percentage points), followed by Yahoo! Sites with 16.2% and Microsoft Sites with 13.8%. Ask Network comprised 2.6% of total search queries, followed by AOL, Inc. with 1.4%.
| comScore Total Core Search Share Report* December 2011 vs. November 2011 Total US - Home & Work Locations (Source: comScore qSearch) | |||
|---|---|---|---|
| Core Search Entity | Total Core Search Share (%) | ||
| Nov-11 | Dec-11 | Point Change | |
| Total Core Search | 100.0% | 100.0% | N/A |
| Google Sites | 65.7% | 66.1% | 0.4 |
| Yahoo! Sites | 16.3% | 16.2% | -0.1 |
| Microsoft Sites | 14.0% | 13.8% | -0.2 |
| Ask Network | 2.6% | 2.6% | 0.0 |
| AOL, Inc. | 1.4% | 1.4% | 0.0 |
* "Total Core Search" is based on the five major search engines, including partner searches, cross-channel searches and contextual searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in these numbers.
Americans conducted 20.5 billion total core search queries in December (up 3%). Google Sites ranked first with 13.6 billion searches (up 4%), followed by Yahoo! Sites with 3.3 billion (up 2%) and Microsoft Sites with 2.8 billion (up 2%).
| comScore Total Core Search Query Report December 2011 vs. November 2011 Total US - Home & Work Locations Source: comScore qSearch | |||
|---|---|---|---|
| Core Search Entity | Total Core Search Queries (MM) | ||
| Nov-11 | Dec-11 | Percent Change | |
| Total Core Search | 19,906 | 20,525 | 3% |
| Google Sites | 13,074 | 13,560 | 4% |
| Yahoo! Sites | 3,245 | 3,318 | 2% |
| Microsoft Sites | 2,785 | 2,829 | 2% |
| Ask Network | 516 | 531 | 3% |
| AOL, Inc. | 286 | 287 | 0% |
In December, 68.1% of searches carried organic search results from Google (vs. 67.6% in November) while 26.5% of searches were powered by Bing (vs. 26.7% in November).
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
Go to: http://www.comscore.com
